Web Branding Coffee Drinking Checker Players

Web Branding Coffee Drinking Checker Players



Unique selling points can be used to​ help understand web branding, but the​ essence of​ branding is​ always a​ much bigger picture.

It’s only the​ best of​ ‘good starts’ to​ define your selling points, but at​ the​ end of​ the​ day you are wanting to​ help consumers understand who you are as​ much they understand what you do.

Think about it​ this way. at​ the​ end of​ your life when someone stands to​ give your eulogy do you want them to​ say, “Hey, he was really good at​ checkers and​ he was especially fond of​ coffee”? of​ course not. Those things might describe certain points about you, but they don’t describe you. at​ the​ end of​ the​ day we all want to​ be thought of​ as​ more than coffee drinking checker players.

The same premise is​ true for​ online businesses too. You don’t want to​ be thought of​ as, “That one store that sells that one thing.” You want people to​ so identify with your core values, selling points and​ service that they, in​ some strange way, come to​ think of​ your business as​ something they couldn’t do without.

You have to​ understand when a​ consumer gets excited about a​ business they will be very likely to​ pass the​ word along. What is​ it​ that you want them to​ say about you? if​ happy customers become ambassadors for​ your business then you need to​ help forge such a​ crystal clear identity they won’t have difficulty expressing the​ essence of​ your web store.

In many ways doing the​ hard work of​ web branding can go a​ long way in​ helping you learn to​ use the​ internal compass that can help guide you to​ greatness.

Sometimes the​ lack of​ web branding is​ motivated by the​ desire for​ a​ quick buck. This may be a​ prime motivator for​ most businesses, but those that take the​ time to​ help consumers get a​ glimpse of​ what makes you unique the​ results can be phenomenal.

I’ve used the​ illustration of​ an​ onion before; pull back the​ layers to​ uncover what is​ at​ the​ heart of​ your business. I’ve suggested learning what selling point makes you unique in​ your business. the​ truth is​ those things are important, but so are the​ layers you peel back to​ see the​ heart of​ your business. Everything you are passionate about doing add up to​ your picture perfect web branding.




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