Web Branding And The Big Horn Mountains

Web Branding And The Big Horn Mountains



On a​ ranch near the​ Big Horn Mountains of​ Wyoming a​ rancher listens to​ the​ local news on the​ radio on his way to​ work. He stops and​ looks over a​ meadow filled with grazing cattle. His pickup door squeals a​ protest as​ he steps out of​ the​ warm cab into the​ cold mountain air. He’s been up since five and​ watches as​ the​ sun begins to​ peek over the​ range to​ the​ east.

He tips his hat back and​ stretches and​ twists as​ bones pop and​ crackle. He downs another mouthful of​ what will have to​ pass as​ coffee as​ he rubs his stubbed chin and​ gazes at​ the​ cattle waiting on the​ other side of​ the​ fence.

He backs his horse out of​ the​ trailer and​ saddles up. Soon other trucks arrive and​ more men arrive to​ get the​ cattle rounded up. Other vehicles arrive a​ little later and​ a​ full meal is​ prepared for​ those involved in​ the​ cattle branding.

Some cattle will be dehorned, some vaccinated and​ all will be branded. It’s not that the​ rancher enjoys the​ pain a​ branding has on his herd as​ much as​ he is​ interested in​ maintaining the​ integrity of​ the​ herd.

After all, it’s not uncommon for​ a​ fence to​ blow down allowing the​ cattle to​ wander. a​ brand is​ the​ only way to​ know for​ sure which cattle belong to​ which rancher.

When any other rancher looks at​ these cattle there will be no doubt who the​ bovines belong to​ – they bear the​ brand of​ the​ owner. Any other rancher can quickly identify the​ owner of​ the​ herd.

This is​ a​ word picture of​ web branding. Your site, your company description, your logo and​ your content should all help easily identify you and​ set you apart from every other site on the​ World Wide Web – it​ should bear the​ brand of​ its owner.

Branding is​ an​ important element. Without it​ no one knows who you really are.

Branding your website is​ never easy it​ requires careful attention to​ detail and​ you may have to​ call in​ some help to​ map a​ plan to​ execute the​ best way to​ share your brand with others.

Web branding helps maintain the​ integrity of​ your site by making sure your site visitor understands there is​ something unique and​ identifiable about your business that may go a​ bit deeper than simply a​ description of​ the​ products or​ services you offer.

The idea of​ web branding may be difficult for​ online business owners to​ understand, let alone implement, but it​ all has to​ do with the​ development of​ concentrate core values and​ business principles that speak of​ integrity, character and​ personality.

As I’ve mentioned in​ other articles, this process is​ not simply about commissioning a​ really impressive logo or​ even coming up with a​ well-remembered positioning statement. it​ has to​ do with the​ core of​ who you are. Once you know that the​ information you have learned should filter into every aspect of​ your website.

Whether its cattle in​ Wyoming or​ a​ Web Site in​ Hong Kong branding is​ imperative.




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