Using Keyword Research To Improve Web Traffic

Using Keyword Research To Improve Web Traffic



The use of​ appropriate key words is​ one of​ the​ most important aspects of​ search engine optimization. Selecting and​ targeting pertinent key words and​ phrases is​ crucial for​ building web traffic and​ getting the​ audience you want for​ your web pages. Like any other type of​ advertisement, your key words must be carefully chosen to​ ensure that you achieve both high page rankings and​ relevant traffic. Achieving high page ranks is​ useless if​ the​ traffic it​ brings you is​ not the​ right audience. for​ this reason, many experts believe that the​ target key word list used for​ a​ site can mean either success or​ failure for​ a​ web site or​ online business.

It is​ no longer enough to​ simply choose a​ relevant domain name for​ an​ online business or​ web site. Choosing the​ right key words for​ the​ site is​ now equally if​ not more important. the​ majority of​ people who visit a​ site get there by using a​ search engine. They will type in​ two or​ three words that describe what they’re looking for, scan the​ resulting list generated and​ pick one that seems relevant until they get the​ answer or​ product they need. This is​ where target key words are utilized. Key words are what enable people to​ find your site; choosing the​ right key words for​ your site will ensure the​ right people find you.

With this in​ mind, identifying your target audience is​ the​ first step in​ creating relevant key words and​ phrases. Again, this is​ not dissimilar to​ targeting television advertisements. Consider location when you are developing your target market. for​ example, if​ you own a​ used car dealership in​ Hayward, California, any traffic you get from outside a​ very specific area is​ virtually useless to​ you. Similarly, if​ you operate an​ online business that does not ship outside the​ USA, generating traffic from other countries will not help you make sales. By adding key words that are specific to​ your location as​ well as​ your product, you will better hone into your target audience, improve your rankings, and​ achieve a​ better conversion rate, which will help increase your site’s page ranking, in​ turn.

Keyword competition should also be taken into consideration when developing a​ site’s key word list. Going back to​ the​ used car dealership example, let’s say a​ potential customer types in​ the​ word “cars” into a​ search engine. They’ll never find what they need, because it’s far too general—generating around 500,000,000 different sites to​ choose from. Typing in​ “used cars” generates almost 70,000,000. That’s still too many to​ deal with effectively. Using “used cars Hayward” generates almost 900,000 hits, and​ narrowing the​ focus even further by using the​ zip code rather than the​ city name reduces it​ to​ less than 25,000.

Choosing key words for​ your web site works the​ same way. if​ your key words are too general, your target audience will never find your site, because the​ search terms generate so many web sites that it​ is​ impossible to​ look through them all. However, if​ you go too far in​ the​ opposite direction and​ use too many key words, or​ key words which are too specific, you risk losing business as​ well. the​ best key word phrases are no more than three words in​ length.

So how do you choose the​ right key words? the​ first step is​ brainstorming with colleagues, friends or​ an​ SEO professional, to​ come up with a​ list of​ 20 or​ more appropriate key words. the​ Google Keyword Tool is​ an​ excellent place to​ research key words. By entering key words into this tool it​ will give you an​ idea of​ the​ popularity of​ certain words and​ offers you alternative key words and​ phrases.

Once you have a​ good list of​ terms, you may want to​ refine it​ to​ call out the​ strongest terms that have the​ best potential for​ sales or​ traffic conversion. There are several good online research tools available, which can help you decide which words will be most effective for​ you. Some good examples are WordTracker and​ Keyword Discovery. These sites may charge a​ fee for​ using their database. After reviewing the​ terms, eliminate the​ key words that rank poorly or​ are very unpopular, then prioritize the​ remaining terms according to​ search popularity. These terms will become the​ keywords you will want to​ focus your initial SEO campaign on.

Always remember that when it​ comes to​ key words, you are focusing on optimizing your traffic rather than maximizing it. Setting up the​ right keyword list for​ optimization is​ the​ cornerstone to​ a​ successful web site.

~Ben Anton, 2018




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