Useful Tips For Selling Art Online

Useful Tips For Selling Art Online

Useful Tips for Selling Art Online
There are many things that are the​ same as​ selling offline .​
But many are different .​
Unlike the​ offline world,​ a​ potential buyer does not get to​ see your work in​ person .​
They do not see you​ in​ person .​
But that doesn’t mean that selling art online is​ harder .​
In some ways it​ is​ easier .​
This is​ a​ very broad subject to​ cover in​ one sitting .​
But if​ you​ remember to​ use the​ following tips you​ are guaranteed a​ leg up.
Be completely honest about the​ work that you​ are presenting for online sales .​
An art purchase is​ a​ very emotional buy .​
It is​ almost at​ the​ same level as​ buying a​ house or​ a​ car .​
Of course the​ potential buyer has to​ feel an​ emotional attachment to​ the​ piece if​ they are going to​ purchase it- this is​ not the​ place to​ create that .​
If a​ buyer is​ emotionally attached enough to​ the​ piece to​ buy it​ and then receives something that was not exactly as​ expected- your buyer will be unhappy and probably ask for their money back .​
If not I​ guarantee they will not be buying any additional art pieces from you​ .​
You can’t risk this because someone who collects art is​ just that- a​ collector .​
Future purchases are highly probable .​
Make sure they know exactly what to​ expect .​
Be honest about condition,​ provenance,​ and artist background.
Be completely descriptive about your art for sale .​
Make sure that you​ have stated all of​ the​ important information about the​ piece .​
Give the​ art buyer as​ much information as​ possible about the​ piece .​
This will reduce the​ amount of​ questions and help qualify the​ potential buyer .​
These small but important facts will do a​ lot of​ the​ selling for you​ .​
Make sure to​ include price,​ medium,​ size,​ type of​ paper/ canvas,​ framed/ unframed,​ subject matter,​ and date .​
Don’t forget to​ include; your motivation for choosing this subject matter,​ what it​ means to​ you,​ challenges when working on​ your art,​ and why you​ have chosen to​ express these ideas in​ this manner .​
This is​ where you​ create an​ emotional attachment .​
An art buyer becomes attached as​ they begin to​ feel they understand the​ piece and the​ artist behind it.
Make sure that you​ are able to​ accept credit cards for the​ purchase .​
If a​ potential art buyer has to​ take the​ time log off their computer,​ pick up the​ phone,​ write a​ check,​ and then reach for an​ envelope you​ reduce your chances of​ finalizing the​ sale .​
Although they may still want the​ piece it​ is​ not hard for consumers to​ procrastinate as​ other things in​ their life need to​ be tended to​ also .​
The sale is​ lost .​
It is​ in​ your best interest to​ make the​ sale as​ easy as​ possible .​
The only job the​ art buyer should complete is​ deciding which piece they cannot live with out .​
Believe me that is​ hard enough .​
Once they have decided on​ the​ purchase they must be allowed to​ pay for it​ immediately .​
If you​ do not know how to​ do this you​ can easily accept credit cards through it​ is​ free to​ sign up.
Don’t forget to​ include all documentation that goes with the​ purchased piece .​
Art documents have value and they also increase the​ value of​ the​ piece .​
On some level the​ buyer will view them as​ valuable as​ the​ piece itself .​
These papers will be passed on​ with the​ piece and guarded the​ same as​ their insurance policies and bank statements .​
If possible be sure to​ include an​ artist statement,​ artist bio,​ press releases,​ promotional materials for you​ as​ an​ artist (post cards or​ brochures),​ history of​ the​ piece,​ and an​ appraisal statement for starters .​
Provide these to​ your customers in​ a​ folder so that they can easily be kept together and nicely displayed .​
Be sure to​ include contact information perhaps in​ the​ form of​ several business cards .​
Retain the​ contact information of​ the​ buyer so that you​ may contact them again in​ the​ future .​
If the​ buyer liked you​ once,​ there are strong chances that they will buy from you​ again.

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