Turn Your Web Site Into A Lead Generation Machine



With a​ few simple steps, you can turn your web site into a​ lead generation machine. Here's how: Hook - Get your audience interested in​ what you have to​ offer. Make it​ exciting with catchy copy, and​ compelling graphics. Project professionalism and​ let you potential customer know how much better off they will be with your product or​ service.

Direct - Tell your audience what to​ do. if​ you tell your audience what to​ do, and​ you have created the​ impression of​ authority, they are likely to​ follow your advice. Tell your audience to​ buy your product or, if​ it​ is​ a​ service you sell, fill out an​ information request form.

Form - Use your information request form to​ grab essential information about your potential client. Use an​ online form to​ find out exactly what your potential client wants. Use tracking tools to​ see where the​ lead originated form, such as​ what search engine and​ keyword, or​ what web site and​ ad.

Database - the​ information from the​ form should be inserted into a​ database for​ easy searching, scheduling and​ record keeping. Having a​ good data base system is​ essential for​ the​ next step.

Follow up - Follow up with your potential clients, using your database to​ schedule events and​ send marketing material. Stay in​ front of​ your clients with an​ email newsletter, and​ friendly calls scheduled through out the​ year. You want your potential client to​ remember who you are, so when it​ comes time to​ make a​ purchase, they think of​ your company.

Marketing - Use search engines, advertisements, television, radio, magazines, billboards, word of​ mouth, web ads, and​ anything else you can to​ bring people to​ your site. if​ there are no people coming to​ your site, the​ best lead generation tools in​ the​ world won't help you get new clients.





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