Tips For Success In Real Estate Video

Tips For Success In Real Estate Video



Tips for​ Success in​ Real Estate Video
Video production skills can go a​ long way in​ real estate .​
With more buyers searching home for​ sale videos, and​ a​ wide variety of​ syndication options available, a​ well-shot video can quickly sell a​ home and​ drive up website traffic .​
Real estate agents who want to​ build their online presence and​ close more sales will find this a​ good place to​ start .​
The best part is, it's easy to​ learn how to​ make a​ good video if​ you know where to​ start.
The first step in​ producing an​ effective real estate video is​ deciding which format to​ use .​
In the​ past many Realtors chose the​ Flash format because it​ was the​ fastest for​ browsers to​ load, and​ easiest to​ modify after production .​
But as​ Internet connection speeds increased and​ syndication became more widespread, digital video became the​ format of​ choice - it​ brought the​ most attention to​ homes for​ the​ least amount of​ work .​
Now Realtors can publicize and​ syndicate the​ same digital video file on a​ wide variety of​ platforms, including Youtube, Metacafe, IFILM, and​ Revver .​
Once you've decided on a​ format you're ready to​ plan your video .​
Real estate videos can be shot in​ many different styles, and​ it's important to​ choose one that best suits your market and​ the​ type of​ property you're showing .​
The two main types of​ real estate videos are hosted, and​ non-hosted .​
a​ hosted video is​ one that features you or​ another on-camera personality walking through the​ home and​ talking to​ the​ viewer - this is​ the​ style used on the​ popular Television show MTV Cribs .​
a​ video host adds character to​ the​ production, and​ makes it​ easier to​ feature other people on the​ property .​
Hand-held filming (done well) is​ acceptable and​ even preferable for​ most hosted videos, as​ it​ adds freshness and​ keeps things from looking too staged .​
The only danger with hosted videos is​ that they can be badly hosted, and​ possibly put a​ negative spin on a​ perfectly sellable property - that's why it's important to​ make sure your host looks and​ performs well on-camera, and​ part of​ the​ reason this style will require more work .​
Non-hosted videos take the​ viewer through the​ property without an​ on-camera personality .​
This style works well for​ situations where filming access is​ limited, or​ where big panoramic shots are taken .​
It's also safer, more traditional, and​ without the​ risk of​ a​ bad host making the​ property look unattractive.
Whichever production style you choose, it's important to​ start the​ video well with a​ concise introduction - this helps build anticipation for​ the​ showing, and​ cuts down on boring setting narration and​ directions later in​ the​ film.
There are a​ variety of​ strategies you can employ to​ make sure your video is​ widely seen .​
One might be to​ embed the​ video in​ a​ well-written blog post optimized to​ attract traffic, another is​ to​ syndicate the​ video widely - Google's new indexing model displays well-optimized videos alongside web-pages, giving videos the​ potential to​ show up in​ any web search.




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