The Science Of The Magazine Publishing Process

The Science Of The Magazine Publishing Process



The Science of​ the​ Magazine Publishing Process
In science, there always has to​ be a​ process .​
Science occurs in​ the​ sequence of​ questioning, researching, experimenting, documenting, and​ concluding .​
Like in​ any scientific process that uses the​ scientific method, magazine publishing also has its own simplified version -- production and​ distribution .​
I​ wouldn't call it​ a​ vicious cycle because of​ the​ way the​ magazine's content reinvents itself, but it​ is​ still a​ cycle in​ itself .​
This is​ proven by the​ continuous racks of​ magazine stands that fill up every week and​ every month.
Production: the​ Perfect Bind
The models, editors and​ photographers have done their job .​
Now the​ pages are laid out and​ completed .​
Without the​ right finish to​ the​ product, they will be nothing but tattered pages of​ words and​ pictures .​
It is​ time to​ turn these pages into a​ magazine.
The different sections of​ the​ magazine are printed out separately .​
Some are in​ black and​ white, others in​ full color .​
It all depends on the​ editor's preference.
After this, there are two ways by which a​ magazine's sections can be bound together .​
It could be done through saddle-stitching or​ perfect binding .​
Saddle-stitching does not use thread or​ any weak material .​
It is​ done by stapling the​ center fold within the​ magazine's cover page .​
This is​ often used for​ magazines that don't have a​ lot of​ pages and​ don't need heavy duty material to​ bind the​ pages together .​
If staple wire is​ too weak to​ put the​ sections together, then a​ spine is​ made by gluing one end of​ the​ pages together .​
This is​ called perfect binding and​ is​ used for​ thick magazines such as​ Vogue and​ Cosmopolitan.
Distribution: Tapping into Globalization and​ the​ World Wide Web
As times have changed, the​ magazine industry has naturally evolved to​ adopt the​ paper-free system .​
Indeed, magazine publishing has already infiltrated cyberspace and​ beyond .​
There are no pages to​ print and​ no papers to​ bind .​
These are called online magazines and​ are usually either copies of​ the​ paper-based ones or​ are independent magazines themselves .​
All they need are their publishing schedules, pictures and​ articles, and​ they're good to​ go once they have a​ solid reader base .​
The profit they generate will most probably be from pay-per-read articles or​ from the​ profit generated from high traffic to​ the​ website.
When before, magazines were only distributed in​ the​ country of​ its origin, now it​ is​ being distributed worldwide and​ franchised by different countries .​
Today, magazine publishing has overdone itself in​ that it​ has allowed its publications to​ sprout up in​ countries such as​ China and​ Australia, allowing them to​ work under the​ name of​ the​ magazine but produce their own content.
Of course, the​ content must still be parallel with the​ topics that the​ main franchise of​ the​ magazine is​ known for​ .​
The irony here is​ that the​ different countries can localize their content but are participating in​ a​ worldwide company, allowing diversity in​ the​ process of​ globalization .​
As you can see, the​ magazine publishing industry is​ in​ its booming stage, and​ many people are cashing in​ on the​ potential of​ the​ magazine business to​ grow .​
As it​ involves a​ complicated process in​ production and​ distribution, it​ allows creative minds to​ venture in​ and​ participate .​
It takes brains and​ willpower to​ get an​ edge in​ the​ magazine industry.




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