The Reasons You Need Email Deliverability

The Reasons You Need Email Deliverability
The problems associated with email deliverability are a​ significant hindrance to​ the conduct of​ internet commerce via email .​
That may be as​ succinct a​ statement of​ the obstacles we face when trying to​ build an​ online marketing presence as​ we use as​ a​ primary or​ even a​ component of​ your internet marketing plan any form of​ email marketing .​
Even the best designed and written marketing plan that depends on reaching your customers via standard email communications faces the problem of​ spam filters and other hindrances to​ email communications resulting in​ disruptions to​ your email deliverability.
So before you design an​ elaborate methodology to​ battle the email deliverability issue, maybe its best to​ drop back and look at​ exactly what you are looking for email marketing to​ do for you and evaluate whether the investment is​ worth the outcome .​
The basic reasons we utilize email marketing are these….
. To generate enthusiasm for online promotions.
. To make product announcements and build customer awareness of​ new products and services.
. To generate interest in​ special promotions designed to​ stimulate sales.
. To evangelize new customers and build our online marketing program.
. To maintain open communications with our customers.
. To solicit feedback from the customer base.
. To encourage referrals.
. To repair relationships after service calls or​ returns and to​ rebuild customer confidence.
. For mass mailings to​ create a​ new wave of​ sales and to​ grow your online market niche.
These are probably just a​ few of​ the ways you might use an​ internet marketing program via email if​ it​ ran smoothly .​
But if​ you are facing email deliverability problems, every one of​ these objectives can be frustrated and you could actually lose customers and see a​ decline in​ business simply because the email system is​ so bogged down with spam and spam filters put in​ place to​ battle the problem.
These are all valid reasons for any kind of​ customer communications .​
And under the previous model of​ how the internet operates only a​ few years ago, internet citizens looked to​ email as​ one of​ the primary touch points for communications from friends, business associates and online merchants .​

Having established that under the assumption that email is​ the most efficient method for sustaining contact with existing customers and building new customer relationships, then making an​ effort to​ get email deliverability under control makes a​ lot of​ sense .​
There are two levels of​ email relationships here to​ take into account and the effectiveness of​ a​ war on the email deliverability problem differs for the two types of​ customer relationships.
When using emails for relationships with existing customers with whom you enjoy an​ ongoing relationship of​ trust, the investment you might make to​ clear away any email deliverability problems makes a​ lot of​ sense .​
But you also have resources in​ an​ existing trust relationship with a​ customer that take a​ lot of​ the tedium of​ fighting email deliverability out of​ the formula .​

An existing customer can add you to​ their preferred contacts list so the email spam filters will automatically allow your emails to​ flow through to​ the customer .​
You can ask for feedback on a​ regular basis to​ assure deliverability is​ working and to​ test that your communications are getting through .​
In a​ relationship of​ trust with your existing niche, keeping email deliverability active is​ not as​ much of​ a​ problem.
However when using email to​ gather new customer contacts particularly through mass mailings, you face an​ uphill battle to​ open the doors of​ email deliverability with dozens if​ ISPs and to​ learn up to​ date email deliverability tricks of​ the trade so your email doesn’t get discarded with hundred of​ other mass mailings which qualify as​ spam .​
And in​ that mass mailing solicitation already had a​ low percentage of​ return on investment before the email deliverability problem came up, the investment in​ solving the deliverability problem for mass mailing emails may just not be worth the effort.

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