The Only Real Email Deliverability Sure Thing

The Only Real Email Deliverability Sure Thing



The Only Real Email Deliverability Sure Thing
If you ever looked at​ the hundred of​ spam messages that get caught in​ your email filter, a​ common reaction you might have to​ the ploys these marketers are trying is​ They must think I​ am stupid .​
What is​ particularly amazing is​ how hard email mass merchandisers (spam artists) go to​ great lengths to​ overcome spam filter methods to​ get their email into your email box but how little effort they invest in​ to​ not get deleted once they get there.
I was watching spam one day and I​ noticed a​ couple tricks that the marketers were trying to​ use .​
One was to​ include long strings of​ unrelated words on the theory that some of​ those phrases will draw the customers attention so you will open the email .​
But in​ the process the email was gibberish and it​ was immediately deleted so all that hard work was for nothing .​
Another ploy was to​ use a​ image of​ the message so that it​ could not be scanned for flag words that would be caught by a​ spam filter .​
It didn’t make the promotion any more appealing even if​ it​ did get to​ my email box and it​ got deleted.
The reason none of​ those emails ever work is​ that those marketers have no reputation with me .​
And that one word reputation is​ at​ the heart of​ how to​ overcome the deliverability problem and assure that a​ greater percentage of​ your emails gets all the way to​ your customers .​
To make sure that happens, you have to​ build trust with the customer .​
You have to​ build relationship so when they see your email come in, they want to​ read it .​
That takes work and it​ takes ongoing effort not only to​ build relationship with those customers but to​ maintain it .​
But it​ is​ the only real email delivery sure thing that will work every time .​
a​ good email reputation means more delivered emails and more sales .​
And when that reputation is​ hurt, so are your sales.
Have you noticed how often when you sign up to​ use an​ online service, they boldly display a​ guarantee that your email will not be used for promotional purposes or​ sold .​
There is​ one reason they are doing that .​
That company wants to​ build trust with you so if​ they contact you, you will trust their email and so you will continue to​ give them your private information for an​ ongoing online commerce relationship .​
That friendship between customer and merchant is​ pure gold to​ any online business and that is​ the kind of​ relationships you must build with your customers to​ make email deliverability issues become a​ thing of​ the past.
Any study of​ the real experts who are trying to​ solve the email deliverability problem will focus on this one issue - email reputation, trust and authentication .​
Internet customers take it​ seriously because to​ have access to​ their real email box, you have to​ deserve it .​
And to​ deserve the right to​ sell to​ a​ customer, you have to​ establish trust .​
They have to​ trust you that you are for real and not an​ internet scam .​
They have to​ trust you that you will offer them value both in​ the product or​ service that is​ your business but even in​ the email you send to​ them regularly .​
And they have to​ trust you that you wont betray their trust by spamming them or​ giving them over to​ spam operators who will trod on that trusted relationship to​ try to​ get a​ cheap sale .​
You probably remember as​ a​ youngster your father telling you that trust is​ not something you can ask for .​
It is​ something that is​ earned .​
But you don’t just earn it​ once, you continue to​ earn it​ over and over again every day .​
That is​ what you must make your corporate ethic when dealing with the customers you sell to​ online .​
Treat them with respect and earn their trust .​
And if​ you do that, they will reward your respect with internet traffic on your web site and with sales .​
And that is​ how to​ prosper in​ an​ online world.




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