The Most Overlooked Free Advertising In The World Wide Universe

The Most Overlooked Free Advertising In The World Wide Universe



The Most Overlooked Free Advertising In the​ World-Wide Universe
Why would anyone in​ their right mind pass up an​ opportunity for​ free advertising? the​ answer is, you shouldn't .​
Never.
That's why you need to​ learn the​ careful art of​ press release writing and​ submission.
The press release is​ the​ perfect tool for​ free publicity .​
Most people know that non-profit and​ community service organizations are capable of​ getting free publicity by using this tool .​
But can it​ be used for​ businesses that operate for​ profit? Sure can.
If written the​ right way and​ promoting the​ proper angle, a​ press release can get your business in​ the​ spotlight for​ some free publicity .​
But you've got to​ keep a​ few things in​ mind.
First, no media outlet is​ going to​ advertise your weekend sale or​ special one-time low prices on out-of-date widgets .​
If you are seeking publicity for​ your business because you want to​ rake in​ some quick cash next weekend, don't waste your time .​
You won't get the​ publicity you're looking for.
However, if​ you are the​ proud sponsor of​ a​ community event where members of​ the​ public are invited then you could get some free publicity .​
There are all kinds of​ creative ways to​ make this work.
For instance, suppose the​ new and​ outrageous Springling Sisters Carnival is​ coming to​ town .​
They are going to​ use your storefront parking lot to​ set up for​ entertainment .​
Normally, your business is​ closed on weekends and​ the​ carnival is​ only going to​ operate on Saturday and​ Sunday .​
What a​ great opportunity to​ capitalize!
That is​ one golden opportunity for​ a​ press release .​
But don't mention your business .​
Just promote the​ carnival and​ be sure to​ give the​ address where the​ carnival will be located - the​ address of​ your business, which you won't mention by name .​
People who read about the​ carnival in​ the​ newspaper or​ hear it​ on the​ radio will be looking for​ your address .​
When they find it, they will find your business open on days it​ is​ normally not open.
Here's what you do on Saturday and​ Sunday when the​ carnival is​ in​ town .​
Hire a​ clown or​ someone who represents a​ mascot for​ your business .​
Have them stand at​ the​ entrance of​ the​ carnival or​ beside the​ street where traffic is​ passing by .​
They should be holding a​ sign advertising your business is​ open or​ passing out flyers and​ brochures to​ carnival-goers inviting them to​ your store after they have enjoyed the​ entertainment .​
Promote it​ as​ a​ special Carnival Day Super Saver Day, or​ a​ similar special sale day .​
People will love it.
Your store can be promoted this way through any number of​ events .​
Suppose you hire a​ local celebrity to​ visit your store on a​ certain day .​
Send a​ press release stating the​ celebrity will be at​ your store (this time you can mention it​ by name) on that day at​ a​ specific time .​
Because your event is​ promoting the​ celebrity, not your business, and​ it's a​ free event that anyone can attend, it​ is​ likely that local news media will pick it​ up.
One other way you can get free publicity for​ your business is​ to​ host a​ free seminar where nothing will be sold .​
The idea is​ to​ give people free information they can use in​ their businesses or​ private lives .​
Suppose you run a​ local automotive shop .​
You can give a​ free seminar teaching women and​ new drivers how to​ do a​ tune up .​
Since you are not selling your services at​ the​ seminar this is​ a​ great opportunity to​ promote your business in​ the​ community without advertising.
Also, you can use legislative issues as​ a​ tool for​ free publicity .​
What if​ your state passes a​ new law regarding emissions testing .​
Write a​ press release where the​ legislation is​ the​ focus of​ the​ article .​
Don't talk about your business .​
Instead, discuss how the​ legislation will effect people in​ your community .​
Then, throw in​ a​ quote from the​ owner or​ manager of​ your business .​
You can include the​ person's title and​ the​ business name since you are writing a​ news story and​ position the​ person quoted as​ an​ expert on the​ subject .​
Voila! Free publicity .​
It is​ important that you focus on an​ event or​ special moment that will appeal to​ a​ wide variety of​ people and​ involves some sort of​ community service or​ popular interest .​
It shouldn't be self-serving .​
You are giving to​ the​ community and​ you want the​ world to​ know .​
This is​ your one chance to​ shine.
Be sure to​ send the​ press release to​ as​ many media outlets (radio, television, print and​ Internet) as​ you can find contact information for​ .​
It is​ best if​ you send it​ to​ a​ specific editor by name rather than just editor or​ producer .​
Also, learn to​ write in​ journalistic style with all the​ pertinent information (who, what, when, where, why and​ how) in​ the​ first two or​ three paragraphs .​
Write in​ an​ inverted pyramid style with the​ most important information up front .​
That way, if​ the​ media company only has space for​ so much content they will use the​ most important information because they always cut from the​ bottom.
Press releases can be used to​ promote your business in​ a​ variety of​ ways, to​ include special community events, charitable sponsorships, joint ventures with government and​ community service organizations, celebrity appearances and​ holiday events that involve a​ wide berth of​ community personalities and​ agencies .​
Be creative and​ remember that your goal is​ to​ promote someone or​ something else .​
You should be in​ the​ background as​ much as​ possible, but visible .​
And that is​ how you can promote your business through free publicity using the​ most overlooked free advertising tool in​ the​ world-wide universe.




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