The Importance Of Web Traffic

The Importance Of Web Traffic



If you have a​ website then you already know the​ importance of​ web traffic. Web traffic is​ to​ Internet marketing as​ location is​ to​ real estate. It's the​ only thing that really matters. if​ you cannot generate targeted visitors to​ your site, you will not make any sales.

Usually the​ owner or​ designer of​ the​ website is​ the​ person designated to​ drive web traffic to​ the​ site. the​ chief ingredient in​ generating web traffic is​ the​ search engine. of​ coarse, you can use advertising, but it's going to​ cost you. Using the​ search engines to​ generate targeted (interested in​ your product) web traffic is​ the​ least expensive method known.

Unfortunately, many website owners do not understand the​ importance of​ search engine visibility, which leads to​ web traffic. They place more importance on producing a​ "pretty" website. Not that this is​ bad, but it​ is​ really secondary to​ search engine placement. Hopefully, the​ following list of​ common mistakes, made by many website owners, will help you generate more targeted web traffic to​ your site...after all, isn't that what you want.

1. Not using keywords effectively.
This is​ probably one of​ the​ most critical area of​ site design. Choose the​ right keywords and​ potential customers will find your site. Use the​ wrong ones and​ your site will see little, if​ any, web traffic.

2. Repeating the​ same keywords.
When you use the​ same keywords over and​ over again (called keyword stacking) the​ search engines may downgrade (or skip) the​ page or​ site.

3. Robbing pages from other websites.
How many times have you heard or​ read that "this is​ the​ Internet and​ it's ok" to​ steal icons and​ text from websites to​ use on your site. Don't do it. Its one thing to​ learn from others who have been there and​ another to​ outright copy their work. the​ search engines are very smart and​ usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to​ your website.
Many unethical website owners try to​ gain search engine visibility by using keywords that have nothing at​ all to​ do with their website. They place unrelated keywords in​ a​ page (such as​ "sex", the​ name of​ a​ known celebrity, the​ hot search topic of​ the​ day, etc.) inside a​ meta tag for​ a​ page. the​ keyword doesn't have anything to​ do with the​ page topic. However, since the​ keyword is​ popular, they think this will boost their visibility. This technique is​ considered spam by the​ search engines and​ may cause the​ page (or sometimes the​ whole site) to​ be removed from the​ search engine listing.

5. Keyword stuffing.
Somewhat like keyword stacking listed above, this means to​ assign multiple keywords to​ the​ description of​ a​ graphic or​ layer that appears on your website by using the​ "alt=" HTML parameter. if​ the​ search engines find that this text does not really describe the​ graphic or​ layer it​ will be considered spam.

6. Relying on hidden text.
You might be inclined to​ think that if​ you cannot see it, it​ doesn't hurt. Wrong.... Do not try to​ hide your keywords or​ keyword phrases by making them invisible. for​ example, some unethical designers my set the​ keywords to​ the​ same color as​ the​ background of​ the​ web page; thereby, making it​ invisible.

7. Relying on tiny text.
This is​ another version of​ the​ item above (relying on hidden text). Do not try to​ hide your keywords or​ keyword phrases by making them tiny. Setting the​ text size of​ the​ keywords so small that it​ can barely be seen does this.

8. Assuming all search engines are the​ same.
Many people assume that each search engine plays by the​ same rules. This is​ not so. Each has their own rule base and​ is​ subject to​ change anytime they so desire. Make it​ a​ point to​ learn what each major search engine requires for​ high visibility.

9. Using free web hosting.
Do not use free web hosting if​ you are really serious about increasing site web traffic via search engine visibility. Many times the​ search engines will eliminate content from these free hosts.

10. Forgetting to​ check for​ missing web page elements.
Make sure to​ check every page in​ your website for​ completeness, like missing links, graphics, etc. There are sites on the​ web that will do this for​ free.

This is​ just a​ few of​ the​ methods and​ techniques that you should avoid. Do not give in​ to​ the​ temptation that these methods will work for​ you. They will do more harm than good for​ your website.

Not only will you spend weeks of​ wasted effort, you may have your site banned from the​ search engines forever. Invest a​ little time to​ learn the​ proper techniques for​ increasing search engine visibility and​ your net web traffic will increase.




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