The Confidence To Create Your First Information Product

The Confidence to​ Create Your First Information Product
It’s no secret that information products can be a​ highly profitable online business. For products like ebooks, mp3 recordings and other digital downloads, the startup and overhead costs are minimal allowing for a​ high profit margin. in​ addition, the ability to​ attract affiliates with high commission percentage gives you a​ great advantage in​ the online marketplace. But maybe you just don’t think your idea is​ good enough. or​ maybe you don’t think you’re a​ good enough writer. Enough! You’re a​ smart cookie with great ideas and with the right plan, you can make your information product a​ success.
Even though we may have the best intentions, it’s true that just because we think something might be a​ good information product idea, it​ may not pan out that way. to​ feel confident that you should move forward with your project, you need to​ do your research first.
Here’s some ideas to​ conduct research
1. Look for other products on the same topic. if​ there is​ no other information product or​ book on the same topic, that may be a​ sign that the idea may not be profitable. a​ bit of​ competition is​ a​ healthy sign of​ a​ viable market and if​ you create a​ better product and have better marketing; you can blow your competition right out of​ the water.
2. Promote similar products as​ an affiliate. Sign up for the affiliate programs for these type of​ products and sell them through a​ Google Adwords campaign, to​ your mailing lists and/or on your website. if​ they sell, you might just have a​ winner.
3. Poll your readers and your target market. if​ you already have a​ mailing list reaching your target market, poll them on whether they are interested in​ such a​ product and ask what kinds of​ information they’d like included. You can also conduct polls through Google Adwords campaigns and other advertising methods.
Don’t be afraid to​ spend a​ bit of​ money on an advertising campaign to​ research your ideas. It’s better to​ spend $50 or​ so to​ find out that your idea may not be so fruitful than to​ spend countless hours developing your product and your marketing to​ find out you’ve created a​ dud. And hey, if​ you’ve done your research, you may find that you may just have a​ great seller and, in​ that case, you’ll have found out a​ lot of​ useful information by studying your competition and polling your target market. That means you’re REALLY ready to​ roll with your information product.
But Do You Have Good Enough Information to​ Share?
Many people seem to​ doubt their knowledge and expertise, but when they finally get the courage to​ share what they know, it’s amazing what results come with it. Even if​ you don’t think you can create your whole information product, there are options to​ help you along the way.
Here’s some ideas to​ develop your content easily
1. Interview industry experts. You can record audio interviews with noted experts and sell the mp3s and transcripts.
2. Hire a​ ghostwriter to​ help you. There’s plenty of​ people who are excellent researchers and can help you put your content together for a​ fee. And don’t worry; it​ doesn’t have to​ cost an arm and a​ leg. You can use a​ service like elance. com to​ find a​ quality writer to​ help you write an ebook for a​ few hundred dollars. The time and agony you save may be well worth it.
3. Answer questions. if​ you’ve done surveys, you’ll probably have plenty of​ questions from your target market. So, instead of​ trying to​ create all your content from scratch, you can simply answer some of​ the most frequently asked questions.
Creating your first information product doesn’t have to​ be complicated. Just do your research and get started. Once you’ve done one, you’ll see how fulfilling it​ can be…and you’ll be creating your own Information product empire in​ no time.

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