The Complications Of Watchmakers Web Sites

The Complications of​ Watchmakers Web Sites
Companies covered by JustLuxe manufacture only the​ finest products available worldwide .​
However, all Web sites are not created equal .​
While it​ may be painstakingly difficult to​ claim superior craftsmanship when comparing prestigious watchmakers to​ one another, their Web sites are a​ completely different story .​
While Webmasters have been building Web sites for​ decades, the​ World Wide Web still is​ evolving and​ remains a​ work in​ progress .​
More businesses than not have a​ prominent Web presence, yet many lack what is​ necessary to​ satisfy or​ hold visitors' attention .​
Ease of​ navigation, company information, company history, product/service content, and​ multimedia interactivity are criteria to​ which most Web sites can be analyzed .​
That's what we have done here .​
If our efforts contribute to​ the​ development of​ a​ better Web site for​ a​ few companies, so be it .​
Here's a​ timely look at​ a​ few of​ the​ most renowned horologists and​ their Web sites .​
Acceptation that Rolex is​ more than an​ elite maker of​ timepieces is​ commonplace .​
Its nomenclature is​ oft used as​ a​ synonym to​ describe excellence, brilliance, first-rate, superiority, distinction, or​ quality .​
The world of​ Rolex extends beyond its products, as​ the​ organization is​ actively involved in​ sponsoring major events in​ both arts and​ sports .​
The U.S .​
Open Classic, the​ Kentucky Derby, the​ Daytona 500, and​ the​ Sardina and​ Giraglia Rolex Cups are a​ few of​ the​ sports outings .​
The firm also is​ a​ patron to​ the​ arts, supporting musical efforts and​ museum tours .​
The Web site is​ straightforward and​ tasteful .​
The videos and​ photo galleries are intriguing .​
The site's content is​ tight, offering info on products, history, philosophy, and​ procurement .​
The site's navigation is​ smooth .​
Rolex's philanthropic awards are centered on achievement in​ science, technology, exploration, environmental, or​ cultural heritage .​
This outfit wears its success well .​
There is​ luxury and​ then there is​ luxury-luxury .​
Generally, when something comes our way that is​ viewed as​ an​ upper-echelon item, we report it​ to​ our luxury-loving readers and​ that's that .​
Sticker-shock rarely affects anyone here .​
However, these wristwatches by Roger Dubuis, priced as​ high as​ $250,000, definitely piqued our attention .​
The high-end list price of​ the​ AcquaMare Automatics is​ $100,000, and​ the​ GoldenSquare Tourbillons are priced from $100,000 to​ $250,000.
The Web site greets visitors with jazz music .​
It is​ quite entertaining .​
Now that something nice has been said .​
It's time to​ get to​ work .​
The Web site works more like a​ cyber display showcase than a​ functional information disseminator .​
Navigating through the​ site is​ a​ tad choppy and​ slow .​
If you are looking to​ find out where to​ go to​ buy one, it​ may take a​ while longer than expected .​
Even very wealthy people prefer efficiency when surfing the​ Net .​
The site looks nice but it​ does not perform very well .​
Carl F .​
Bucherer's single-copy Queen's Watch is​ a​ splashy testimony to​ his firm's exquisite craftsmanship and​ outrageously divine opulence .​
However, the​ Patravi collection shows that Bucherer's masculine side is​ equally impressive .​
After all, kings have needs too .​
The Patravi Chronograph GMT series consists of​ six variants .​
CFB's Web site is​ simple and​ direct .​
Navigation is​ easy .​
Finding important info, such as​ dealers and​ service centers, is​ simple to​ access .​
It also is​ easy to​ download product info or​ to​ email it .​
Although there are no videos, there are plenty of​ photographs that represent the​ collections well .​
This utilitarian Web site is​ designed quite well .​
Blancpain has produced haute timepieces for​ men and​ women since 1735 .​
Yearly the​ prominent Switzerland-based watch manufacturer puts up a​ one-off wristwatch for​ auction to​ benefit the​ Monaco Association of​ Muscular Dystrophy (Association Monegasque contre la Myopathie) during the​ Monaco Yacht Show .​
This year's selected timepiece for​ the​ Only One auction was Le Brassus .​
Its suggested retail price is​ $135,000 .​
The Villeret, Léman, Spécialités are other limited-edition collections currently offered by Blancpain through its boutiques and​ exclusive worldwide retailers .​
When I​ viewed the​ videos on Blancpain's Web site, the​ sound and​ the​ picture kept breaking up .​
The inconvenience of​ the​ steady interference was a​ major obstacle .​
After two attempts on three different videos, I​ gave up .​
The concepts are good but the​ delivery needs work .​
The white text on a​ black background makes reading a​ tedious task .​
News on the​ site is​ somewhat current, as​ the​ latest entry was posted September 2018 .​
It appears the​ company views its Web site as​ being more fanciful than necessary .​
a​ company that has been in​ business more than 270 years must be doing something right .​
However, its Web site could be user friendlier.

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