The Choice Between Yes And Yes A Psychological Revelation

The Choice Between Yes And Yes A Psychological Revelation

You laugh at​ the story, don't you?

The method used to​ get Kara into bed seems a​ bit like trickery. And who am I to​ say that it's not? Yet I want you to​ pay attention to​ one thing. Kara was glad to​ be given a​ choice between yes and yes.

Your clients are not much different

Clients come to​ you every single day asking you to​ give them a​ choice. a​ choice between yes and yes. Instead all you're giving them is​ a​ choice between yes and no.

Mah friend, your bank account will see far better days if​ only you'd step back, and use the immense power of​ the choice between yes and yes.

Of course, you don't have to​ believe that this choice factor works. You don't have to​ believe your sales will go up. All you have to​ see is​ proof. So in​ the article below I'll demonstrate the psychological factor of​ choice.How it​ can work for you and how it​ can turn against you and bite you in​ the you-know-where.

It all started on one stupid loss-making November's day...

We were doing fine with the sales on our website when we made one change. I'm going to​ demonstrate the change in​ the article below so it​ would help for you to​ have the page open so you can see what I'm talking about.

If you look at​ this page at​ you'll find that you get the choice to​ buy two packages. One is​ the copy of​ the Brain Audit and the other choice is​ a​ copy of​ the Brain Audit + the Brain Audit Rip.

Till the middle of​ November, we had both the offers up. Then one ego-driven morning we decided to​ pull the plug on one choice.

We gave customers the choice between a​ yes and um..NO!

Almost within 24 hours, our sales started going south for no reason at​ all. We ignored this sickening slack for about a​ week. Then we looked back at​ what was working. And we put back the choice between yes and yes.

The customer was back in​ choice-ville and the sales soared.

But here's the curious part

Among the two packages, one has a​ much higher price. Yet over 97.5% of​ customers, when given the choice between the two packages, chose the higher priced package.

The customer is​ no dumbo

No siree. The customer knows exactly what she wants. And when given the choice between yes and yes, she takes a​ decision to​ buy that which creates most value for her. of​ course, if​ there's an​ enticement to​ buy, as​ was in​ this case, then there's a​ far greater likelihood of​ her buying the more expensive product.

The customer is​ no dumbo...but I sure am

Think about it. if​ your revenue shot up. if​ customers were buying higher-priced products what would you logically do? Wouldn't you take the same concept and use it​ everywhere you could?

You'd think a​ smart person would do that, wouldn't you? (Which is​ why I qualified myself at​ the start of​ this paragraph). But no! as​ we speak, the only product that has a​ choice of​ YES and YES is​ the page I've already mentioned above.

Don't stop at​ one point. Take the concept through it's paces

If you're in​ consulting, look at​ the choice between yes and yes. Are you giving the customer a​ choice between package a​ and package B. or​ do you offer just one package? if​ you're selling products, the concept of​ yes and yes choice stays put.

And once you've found that the concept works, puh-lease don't do the dumbo bit. Audit every possible thing you sell. And put in​ a​ yes and yes factor. Not only will this bring you higher quantity of​ sales, but also an​ a​ much better price on every product/consulting assignment you do.

I said yes and yes...NOT yes and yes and yes and yes

You, me, we all crave for choice. But give us too much and we go a​ little waka-waka in​ our brains. Because choice is​ based on rejection. to​ choose the strawberry flavour ice-cream, you must mentally refuse all the other flavours.

If you give a​ client too much to​ choose from, they will end up rolling their eyes, doing a​ RAM check and shut down their brains before you have time to​ do anything at​ all.

Keep your options simple. Keep the choice between yes and yes.

So that even a​ three-year old has no trouble choosing!

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