The Changing Pace Of Advertising

The Changing Pace Of Advertising



The Changing Pace of​ Advertising
Rapid advances in​ technology have changed everything from health care to​ communication. Now, as​ the​ latest technology becomes more accessible to​ a​ broader market, the​ advertising field is​ changing, too. Years ago, you could plan your advertising campaign around a​ few television commercials and​ print advertisements. and​ most companies would never have considered spending a​ sizeable portion of​ their advertising budget on the​ Internet. But in​ 2018, online ad expenditures are expected to​ reach over $16 billion.
Advertisers who want to​ reach their target audience and​ remain competitive in​ this hightech world have to​ change with the​ times. You need to​ keep up with emerging technologies, what media types are most popular, and​ how consumers use what's available to​ them.
If you want to​ stay current and​ advertise your products and​ services in​ ways that reach your target audience on their turf, consider the​ following forms of​ emerging media.
1. Blogs
Blog is​ short for​ web log, online journals that people without any HTML knowledge can create easily from any computer. They are frequently updated and​ usually include the​ owners thoughts or​ musings on topics ranging from what's happening in​ the​ news to​ what they wear to​ work.
Companies or​ individuals can keep blogs. Company blogs usually promote products in​ what is​ known as​ an adverblog. However, those blogs started by individuals without a​ commercial affiliation usually have more credibility.
About fifty million people keep blogs. and​ many different categories exist, including travel, health, and​ business. Blogs are popular because they provide a​ concise summary of​ news and​ information and​ give users power by providing information all in​ one place and​ on a​ timely basis. a​ blog dedicated to​ heart health, for​ example, will likely pull information from sources all over the​ Internet, so someone surfing for​ heart health information doesnt have to​ search several sites for​ the​ most uptodate research about the​ topic; they can find everything they need on a​ heart health blog.
As far as​ advertising on blogs, ads are generally related to​ the​ blog topic. That heart health blog could be an excellent place to​ advertise a​ health food or​ exercise product. if​ youre interested in​ advertising on blogs, first look for​ help from marketing companies that measure hot blog topics and​ provide market research based on blog content.
2. Podcasts
Podcasts deliver digital audio and​ video files to​ a​ user via the​ Internet. the​ name comes from the​ iPod, but they arent just for​ iPod users. a​ pod cast is​ an audio file in​ MP3 format that a​ consumer can download to​ their iPod, MP3 player, or​ computer. Then the​ person can listen to​ it​ over and​ over again, share it​ with friends, and​ save it​ on a​ computers hard drive.
Six million people have downloaded podcasts, according to​ the​ Pew Internet and​ American Life Project. and​ of​ the​ twentytwomillion iPod owners, twentynine percent have downloaded podcasts.
Podcasts are an emerging media form that will continue to​ grow, and​ as​ this media outlet increases in​ popularity, the​ advertising possibilities will grow as​ well. Viacom, Disney, and​ Clear Channel all have radiotype podcasts, and​ even print media outlets use podcasts to​ broadcast interviews and​ other audio supplements to​ their print stories. for​ example, you can read an issue of​ a​ magazine and​ listen to​ an interview in​ its entirety on the​ magazines website.
3. Gaming
Sixtyeight out of​ 108 million households currently play video and​ computer games, according to​ the​ Digital Gaming in​ America Ziff Davis report of​ August 2018. Advertisers can reach this market, which is​ mostly comprised of​ young males, in​ two ways.
First, advertisers can use gaming technology to​ insert their ads in​ popular games. for​ example, say you are playing a​ football video game on your XBOX 360. Youll see ads placed on the​ sidelines and​ on the​ scoreboard just like you would if​ you were in​ a​ real football stadium or​ watching a​ real game on television. Video games are also played online, allowing gamers to​ compete with opponents in​ other parts of​ the​ world. These games offer many opportunities to​ place logos and​ products that a​ huge audience will see.
Another way to​ advertise using games is​ literally to​ create your own game that the​ consumer can play online. This is​ commonly referred to​ as​ Advergaming. Many companies, such as​ Lipton and​ Mountain Dew, have used this advertising technique. the​ greatest benefit of​ these games is​ that they get people involved in​ the​ brand. Game designers create these games to​ interest a​ particular target audience, such as​ young children. Be aware, though, if​ youre marketing to​ kids, to​ closely monitor the​ games content.
4. Mobile Advertising
Nearly 199 million people in​ the​ United States subscribe to​ mobile phone services. and​ every phone produced in​ the​ last year is​ capable of​ accessing the​ Internet. What does this mean for​ advertisers? Its another method for​ reaching the​ target audience. People now use mobile phones to​ search the​ Internet, play games, and​ instant message as​ well as​ to​ access sports scores, learn breaking news, and​ even check out horoscopes.
Mobile advertising presents a​ great means to​ reach the​ high school and​ college student markets with banner and​ video ads. Currently, mobile ads are simple and​ usually text banners. But down the​ road, as​ this technology continues to​ advance, cell phones may be capable of​ displaying television ads. However, this media outlet is​ not without limitations. Everything in​ your ad has to​ be cleared by the​ phone company, so you must consider the​ logistical aspects of​ placing mobile ads.
The HighTech Future of​ Advertising
If you want to​ remain competitive in​ the​ future, technology will be key to​ your success. You should consider these four, and​ other new types, of​ digital media when putting together any advertising strategy, because traditional media outlets just arent as​ effective as​ they once were. While its difficult to​ predict exactly where the​ trends are headed, when you keep an eye on new technology, you and​ your service wont be left behind.




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