The Art Of Selling

The Art Of Selling



The Art of​ Selling
Before becoming a​ salesman a​ person has to​ go through a​ number of​ trainings and courses,​ for this profession may only seem easy but those involved in​ sales for years will say how hard it​ is​ to​ satisfy an​ average individual of​ the​ 21st century .​
a​ good salesman should be a​ first-class psychologist,​ experienced researcher and an​ idea generator .​
This type of​ profession requires 24 hours a​ day activity both physical and mental .​
Salesmen face a​ serious task,​ to​ make a​ product saleable .​
What makes a​ product saleable? the​ effort you​ put in​ to​ develop the​ strategy of​ advertising .​
There is​ a​ definite aim but a​ big number of​ possible approaches that can be used .​
There are three factors that can influence a​ person in​ a​ more or​ less effective way .​
These are: imagination,​ language,​ and perception systems .​
The processing of​ information received is​ done with the​ help of​ bridges of​ associations created according to​ the​ previous experience .​
When a​ person thinks about orange juice,​ he or​ she imagines himself drinking it​ with delight and pleasure .​
You have to​ work out a​ way to​ create this association in​ his mind to​ make him buy you​ product (orange juice,​ for instance) .​
There are five senses a​ human has: touch,​ sound,​ smell,​ sight,​ taste .​
If you​ can come up with an​ advertising slogan that can activate all of​ the​ perception systems mentioned above,​ your campaign will be more likely to​ succeed .​
If you​ work on​ a​ direct client,​ gather information and find out his likes and dislikes .​
Every person has a​ dominating perception channel that transmits the​ biggest amount of​ information into the​ brain .​
If you​ will be lucky enough to​ figure out what it​ is,​ use it​ and concentrate on​ its activation .​
You’ll agree that it​ will be useless to​ sell a​ painting to​ a​ blind man that cannot understand the​ benefits of​ it .​
Here is​ one more point you​ should concentrate at .​
Without benefits your product is​ worth half the​ price you​ offer .​
Client buys not products but benefits he gets from using,​ owning this product .​
If you​ manage to​ find out what is​ the​ desire of​ a​ client and how can such a​ product satisfy his need,​ you​ will most likely sell the​ product successfully .​
I have already mentioned slogans .​
Slogans are verbal methods of​ imagination activation .​
Verbal means that develop into complex constructions are powerful sales tools that activate the​ senses .​
Try to​ learn the​ behaviour and habits of​ people,​ determine the​ mimics and gestures that are typical for them in​ different emotional states .​
Observe how a​ person behaves when he is​ delighted and when he is​ dissatisfied with something .​
Remember what you​ saw and it​ will be a​ hint for you​ for the​ next time this client knocks on​ your door .​
Sales are an​ ever developing industry that requires constant modernization of​ the​ ways to​ advertise .​
But they should be chosen wisely and developed carefully .​
Advertisement areas should occupy a​ territory fit for competition .​
Agree,​ would there be a​ necessity to​ advertise anything if​ there is​ no competition?




Related Articles:




Powered by Blogger.