The Advantages Of​ RSS Websites

The Advantages Of​ RSS Websites

RSS - or​ what is​ now known as​ Really Simple Syndication - is​ a​ file format that is​ incorporated by Internet users in​ their websites to​ allow for​ 'web syndication', making their web content available in​ a​ format that can be universally understood by other people.
In essence, RSS is​ a​ 'mini database' that contains headlines and​ descriptions (a summary or​ a​ line or​ two of​ the​ full article) of​ your web content, including hyperlinks that enable users to​ link back to​ the​ full article of​ their choice.

RSS websites - that is, websites that contain RSS 'feeds' (articles or​ postings) - typically have colorful graphics to​ indicate to​ users that the​ specific web content is​ available through RSS feeds .​
These graphics are usually depicted by orange rectangles that are usually marked with 'RSS' or​ 'XML'.
With its increased popularity, RSS is​ now being adopted and​ used by more website owners or​ publishers .​

Today, numerous resources are now available that aid Internet surfers (and even beginners as​ well) on how to​ set up and​ use RSS .​
Setting up RSS feeds and​ adding them to​ your website can be a​ simple process that does not involve a​ lot of​ time or​ any money .​

Listed below are some simple and​ basic steps that you might want to​ follow:

1 .​ Have your web content and/or news in​ an​ RSS feed format, such as​ XML (appropriate and​ 'ready-made' feeds are also available from other sources).

2 .​ Click the​ orange graphic - this is​ the​ RSS feed icon .​
Take note of​ the​ URL of​ the​ RSS feed; this will be displayed in​ the​ address bar (for Internet Explorer).

3 .​ Input the​ feed URL on your RSS feed creation program.

4 .​ Click on the​ Generate Feed button .​
This will generate the​ RSS code for​ your web content.

5 .​ Enter the​ RSS code in​ the​ appropriate place on your own website.
Having created an​ RSS feed for​ your website, next comes the​ task of​ publishing your web content and​ news and​ having them displayed on other sites and​ headline viewers .​

This is​ made possible with the​ use of​ RSS readers or​ aggregators.
RSS readers or​ news aggregators are used to​ view particular web contents .​

RSS readers contain the​ collection of​ 'feeds' or​ RSS files from content providers, and​ they are generally classified into 3 types:
· Desktop RSS readers - also known as​ standalone desktop application, they generally 'run' in​ the​ background and​ are similar to​ an​ e-mail client, collecting the​ feeds and​ refreshing items automatically as​ they are updated.
· Web-based aggregators - these are online services that enable users to​ personalize web pages, refreshing them each time the​ page is​ accessed or​ each time a​ person logs in​ to​ the​ service.
· Plug-in aggregators/readers - these make use of​ either web browsers or​ e-mail clients, which allow users to​ view RSS feeds while inside an​ existing program.

Having an​ RSS-enabled website provides Internet users (especially those who are website owners) with the​ following benefits:
· Allows users to​ generate up-to-date news and​ postings, as​ information and​ content in​ the​ RSS readers or​ aggregators are automatically updated each time the​ RSS feed is​ 'refreshed'.
· Allows users to​ have control over the​ information that they wish to​ view or​ receive, as​ they can remove a​ feed of​ their choosing any time they want to.
Aside from these benefits, RSS websites are also useful for​ people who conduct their business in​ the​ Internet, particularly in​ Internet or​ Online Marketing .​

RSS can be an​ effective marketing tool for​ your website, especially in​ the​ following fields:
· E-mail marketing and​ publishing
· Search engine marketing and​ optimization
· Business blogging
· Internet advertising
· Digital public relations
· Branding and​ e-commerce

In addition, RSS can 'power' your website, providing you with the​ following:
· Valuable, updated, and​ relevant resources for​ site visitors and​ potential clients - RSS is​ ideal for​ websites that contain (and syndicate) a​ lot of​ information that has to​ be changed or​ updated regularly.
· Search engine optimization for​ the​ website.
· Increased traffic for​ the​ website - your website can 'harvest' and​ display information from other sites, driving more traffic to​ your own website.
· A wide selection of​ 'channels' for​ content distribution, such as​ PDA's, cellular phones, voice mails, and​ email ticklers.
· A reliable way to​ have your web content delivered to​ Internet users and​ potential clients - RSS ensures that your site is​ viewed by the​ people who are interested in​ them, without having them blocked and​ 'cleaned' by ISPs or​ Spam filters.
These are just some of​ the​ advantages that RSS can give your website (and your business) .​
The possibilities are endless, as​ more and​ more comes up almost everyday .​
Do not be left behind - take the​ advantage of​ the​ marketing and​ publishing power of​ RSS.

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