Surviving The Rfp How To Answer The How Will You Work With Us Question

Surviving The Rfp How To Answer The How Will You Work With Us Question



Surviving the​ RFP: How To Answer the​ How Will You Work With Us Question
The very survival of​ your agency rests in​ your success in​ winning new business .​
Yet everyone hates receiving RFPs.
Why? Because they require a​ huge investment in​ time and​ energy – and​ most often you don’t make the​ first cut, let alone win the​ business .​
After all, every agency will claim superior strategic thinking and​ more powerful creative – claims that are very difficult to​ substantiate without actually showing your work to​ the​ prospective client.
So you wallow in​ frustration that the​ decision will be made based on totally subjective judgments by people you never met.
There is​ hope.
One of​ the​ best ways to​ strengthen your answer to​ an​ RFP is​ to​ offer a​ clear, objective point of​ differentiation.
All clients are interested in​ how you will work with them .​
If you show them your client service extranet, they will not only see your commitment to​ client service, they will see precisely how you plan to​ organize their work .​
Put in​ their logo .​
Build folders structures that support precisely how you will organize everything for​ them .​
And tell them how much time they will save working with you, rather than with the​ other agencies mired in​ the​ stone age of​ email and​ FTP sites.
When you show them how easy the​ extranet makes finding all the​ work you have done, slip-in some of​ your best creative, even if​ they have stipulated that creative is​ not part of​ the​ response (after all, they have to​ look at​ something as​ they see how it​ works) .​
Include a​ few comments date-stamped at​ odd hours – seeing a​ response from the​ agency at​ 2am can say volumes.
Most importantly, not only will showing the​ prospective client your extranet help you stand out and​ win the​ account, it​ will yield rewards into the​ future .​
Because in​ the​ final analysis, the​ whole point of​ using a​ client service extranet is​ to​ keep the​ business.




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