Submitting Your Web Site To Free Directories

Submitting Your Web Site To Free Directories

Submitting your website to​ the​ various online directories is​ an​ important part of​ any Link Popularity campaign. Whilst your traffic from many directories may be minor or​ irrelevant, relevant incoming links to​ your website will help in​ your overall search engine link popularity.
Other than Yahoo!, which is​ quite frankly beyond the​ reach of​ many smaller websites, paying for​ your directory submission can be a​ waste of​ money. You can get just as​ good a​ resultfrom submitting to​ free directories, or​ those that are free with a​ reciprocal link. if​ the​ directory is​ exceptionally good, the​ cost is​ low, and​ your directory ranking will be improved by paying a​ fee, do so if​ you wish. Personally, I wouldn't recommend you pay for​ what you can get free elsewhere.
To start with on your submission campaign, in​ my opinion it​ is​ better to​ submit to​ those directories that will allow you to​ easily modify your listing. That way, you can correct mistakes and​ get your campaign down pat before submitting to​ directories that don't allow you to​ logon and​ modify your submission, thus saving yourself from wasting or​ reducing in​ value your efforts in​ those directories.

What Directories to​ Submit To
The best are Search Engine Friendly directories (those that actually have your site URL listed at​ some point, rather than outlinks that are simply code). Some will ask for​ a​ reciprocal link, some will not. One list of​ non-reciprocal directories is​ at​ Opinion at​ the​ moment is​ suggesting that non-reciprocal or​ one-way links are better, although any relevant link is​ useful. Directories that encode their links are mostly useful for​ traffic if​ their Alexa Ranking is​ high enough. Directories that do not encode outgoing links will help your website's Search Engine Ranking.

Deep Linking
It can be worth linking to​ other pages on your site other than your main page. Before doing this, make sure that the​ directory you are submitting to​ permits you to​ both submit URLs other than your home page (some only allow top level submission), and​ for​ the​ same site to​ be submitted to​ different categories (not all directories permit what are essentially multiple submissions of​ the​ same website). This will work especially if​ you have online tools or​ directories (such as​ your links page) on your site that are useful and​ relevant to​ add to​ other directory categories.

Choose the​ Relevant Directory Category
Most directories will have many categories you can submit your site to. Decide on the​ one that is​ most relevant, preferably a​ keyword that you are aiming for​ high search engine ranking in, and​ try to​ submit to​ the​ same or​ similar category in​ every directory, at​ least for​ your main page (also see Deep Linking above). This will increase the​ ranking of​ your site relating to​ the​ keyword chosen.

Submit to​ Different Categories
If the​ directory allows multiple submissions, and​ your website is​ relevant in​ several categories, submit to​ all the​ relevant categories you can. This will increase the​ number of​ incoming links to​ your website. Again, carefully check the​ terms of​ any directory before trying this to​ make sure it​ is​ permitted.

Write Title
Write the​ title for​ your website. Try to​ include a​ keyword you are aiming for​ ranking in​ in the​ title, but make the​ use of​ it​ appropriate, don't just bang a​ keyword in​ for​ the​ sake of​ it; you could get your site submission rejected.

Write Description
Describe your website in​ a​ way that will attract visitors. the​ length of​ your description will vary from directory to​ directory, but most will be under 250 characters. Some will allow up to​ 1,000 characters, and​ in​ those cases write the​ most comprehensive description of​ your site and​ its features that you can. it​ is​ a​ good idea to​ write several descriptions of​ different lengths, say from under 50 characters for​ a​ brief overview, to​ around 150 characters for​ a​ fuller description, up to​ 250 characters for​ a​ yet more comprehensive listing, and​ finally a​ full description as​ previously mentioned for​ over 250 characters. Keep your listing pertinent to​ your website, insert keywords where relevant and​ appropriate, but do not just submit a​ keyword listing, as​ most directories will reject your submission. Save all your descriptions in​ a​ text file, and​ just copy & paste into the​ descriptions boxes when needed rather than typing the​ same descriptions out again and​ again.

Choose Keywords
Again, as​ with the​ description mentioned above, the​ amount of​ keywords you can use will vary from directory to​ directory. Some will not give the​ option, some will allow you numbers of​ keywords, whilst others go by numbers of​ characters. Make a​ list of​ all relevant keywords for​ your site, from most important to​ least, and​ basically keep adding keywords until either you get to​ the​ bottom of​ your list (unlikely unless your list is​ really short) or​ you run out allowed characters/keywords. Check what keywords your competitors are going for​ if​ you need inspiration. This can often be done by viewing the​ source of​ a​ web page and​ checking the​ META tags. Again, save your keywords to​ a​ text file.

Keep Track of​ Your Progress
Keep a​ careful record of​ what directories you have submitted to, and​ your progress. it​ is​ far too easy to​ totally lose track of​ what you are doing, which does not help your linking campaign at​ all. the​ best way is​ by using a​ spreadsheet, such as​ Excel, to​ keep track of​ your campaign. at​ a​ minimum, you need to​ keep track of​ the​ following: Directory URL, Directory Name, Date Submitted, User Login & Password for​ those directories that allow you to​ alter your details and​ Response (accepted/declined). Other categories can include: Directory Alexa Ranking, Directory Page Rank (this will be for​ the​ home page only), Referral URL (if the​ directory will improve your ranking for​ referring visitors) and​ any Notes. if​ you are using the​ deep linking and​ multiple submissions strategies above, also keep track of​ what other pages you have submitted to​ each directory. Make a​ seperate entry for​ each URL submitted. for​ example, your spreadsheet columns could go as​ follows: Directory Name, Directory URL, URL Submitted, Referral URL, Login, Password, Alexa Ranking, Page Rank, Date Submitted, Response. I would advise keeping the​ list in​ alphabetical order, rather than order submitted, as​ that way you can check more easily whether or​ not you have submitted to​ a​ particular directory.

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