Six Tips For Perfect Email Pitches

Six Tips For Perfect Email Pitches



Six Tips For Perfect Email Pitches
Your media pitches can go straight over the plate .​
With a​ little forethought, and a​ few tips, you can throw fewer balls and more media relations strikes .​
Brevity is​ the soul of​ wit .​
Shakespeare could have been giving media relations tips when he penned this gem several hundred years ago .​
If you can't get to​ the point in​ your subject line in​ 10 words or​ less, you need to​ work on your message .​
Keep the subject line short and to​ the point, and include the time frame if​ it​ is​ important to​ the pitch .​
For instance: Entrepreneurs Storming NC General Assembly Tuesday
Surprise! If you have a​ startling or​ interesting fact, use it​ as​ a​ hook .​
I​ am developing a​ story idea about local home prices .​
My initial thought for a​ subject line is: Average Lake Norman Home Listing Price Spikes To $413,000 .​
Recently I​ used these subject lines to​ get coverage: Interest Rates Hit Six Month Low and No Credit Score, No Problem .​
Humor Me .​
Humor is​ not for everyone .​
It is​ best to​ use it​ only if​ you know the reporter has a​ sense of​ humor or​ appreciates quirky items .​
Maria Stainer, assistant managing editor of​ the Washington Times, was quoted recently about an​ email pitch that got her attention and coverage .​
Teach Your Dog To Meditate was the line that hooked her on a​ story about a​ new book on animal behavior .​
Don't Get Too Attached .​
Don't ever attach word documents or​ photos files to​ an​ email pitch .​
Did I​ mention that you should not send attachments? To get past email filters and to​ avoid hacking off your media contacts, wait until they ask for additional information before sending photos and documents .​
And, if​ you make them mad, your next pitch may be deleted before it​ is​ ever read .​
Be Cool .​
You're fired up to​ fire off that media pitch you have just written .​
Don't .​
Let it​ cool off a​ bit first .​
Ask for input from others before you send the pitch to​ the media, particularly if​ you are trying to​ use humor or​ be quirky .​
You don't want your pitch to​ fall flat .​
Be Relevant .​
Friend David Mildenberg, a​ reporter at​ the Charlotte Business Journal, has the best tip of​ all .​
I​ think email pitches can be effective for all the obvious reasons: If they contain news relevant to​ the publication and its readers, if​ the pitches are concise and if​ the pitches are understandable, he says.
Wind up and start pitching.




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