Simple But Incredibly Important Rules For Successful Email Marketing

Simple But Incredibly Important Rules For Successful Email Marketing



You owe an​ online business and you know that to​ make money you need a​ list of​ people, a​ list of​ passionate buyers who are hungry for your offer and will devour it​ when you send it​ out.

How do you create such a​ list? And even more important how do you maintain your list of​ prospects? It’s not as​ easy as​ you probably thought at​ first. You must have a​ squeeze page where people opt in​ to​ your list. On that page you should tell your prospects that the information they provide will be kept private and that they will receive only the newsletters they subscribe to​ but not a​ whole lot of​ spam from different sources.

Don’t forget to​ use the double opt in​ model because people may not remember that they opted in​ to​ your list. Using the double opt-in method you ensure that all people on your list gave you the permission to​ send them your emails. Your auto-responder email messages should be mini sales letters including a​ solid content to​ keep your list subscribed. And finally, you want to​ send the emails at​ a​ regular basis, but not too often, so your subscribers don't forget who you are, or​ worse, get overwhelmed by your messages.

It requires much time, testing and measuring to​ choose the right email marketing strategy and set it​ up in​ the right way but it​ is​ well worth the efforts in​ the end.

Let’s talk now about 3 simple but incredibly important rules to​ set you on the right path with the email newsletter:

1. Keep the lines width up to​ 65 characters.

Most people read many emails every day. So, your purpose is​ to​ compose your email message so that it​ is​ not boring or​ fatiguing to​ read. The last thing that your recipient wants to​ do is​ scrolling his eyes from one side of​ the screen to​ the other. No matter how good your content is, if​ it​ is​ fatiguing to​ read, it​ risks to​ be abandoned after a​ few lines.

The optimum width of​ the line is​ around 65 characters.

You just type 65 symbols, for example asterisks or​ dashes, across the top and then measure your text returns against this. MS Outlook Express, NoteTab and some other email programs allow you set the line wrap to​ any character width you require. So, you don’t have to​ hit enter every time you think you need to.

Another thing to​ keep in​ mind is​ that some email programs force line wrapping at​ 60 to​ 65 characters on emails received. So if​ you send an​ email wrapped at​ 100 characters your reader will receive an​ email that is​ broken down. This makes it​ look unprofessional.

2. Don’t write in​ ALL CAPS.

It’s bad email etiquette. It’s like you’re shouting at​ your reader. Nobody likes to​ be shouted at​ and if​ you are trying to​ sell something at​ the same time, you won't make any sales, and even worse, you may lose some subscribers.

Some caps, underlining and bolding is​ necessary but don’t abuse it! Too many caps, exclamation points, underlining and bolding work against you. an​ email all in​ caps would destroy the reader’s confidence very quickly.

3. Check your spelling and grammar.

Have you ever seen a​ website, sales page or​ email with spelling mistakes? What do you think about the professionalism of​ the owner or​ email sender?

Some people may not pay attention to​ the mistakes, but for some people one spelling mistake will completely destroy the credibility of​ the message.

It is​ very important to​ spell check your messages before sending them. And even better if​ you have someone else to​ proof read your message before you send it​ out. a​ fresh look always helps discover the slips and mistakes that you might miss. Your reputation and sales are in​ direct proportion with your messages. The better your message is, the higher the credibility of​ your readers is​ and, thus, more sales you make. So, take the time to​ get it​ absolutely right.




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