Secure Fall Speaking Opportunities Now

Secure Fall Speaking Opportunities Now



Secure Fall Speaking Opportunities Now
Summer is​ a​ great time to​ line up fall speaking gigs.
Public speaking is​ a​ great way to​ generate new business. However, its not a​ time for a​ sales pitch. if​ youre able to​ share your inside secrets about your expertise in​ an organized fashion, with a​ confident and vibrant tone, youll indirectly sell yourself and your products.
WHO to​ PITCH
Summer is​ a​ great time to​ pitch your speaking services to​ professional organizations that begin their new membership calendar year or​ season in​ September. Keep in​ mind most professional organizations hold fewer meetings in​ the summer, since members are off gallivanting in​ the sunshine. However, organizations also survey their members during the summer about educational topics theyd like to​ hear about come the fall.
Ive been a​ professional marketing speaker for sometime and have acquired a​ lot of​ marketing clients after presenting. Recently my speaking success compounded when I ​ launched a​ second business two years ago called, http//www. VisitingGeeks. com in​ addition to​ describing marketing client campaign successes, I ​ started sharing my Visiting Geeks success stories during my presentations. After every presentation I ​ consistently receive new marketing consulting and Visiting Geeks business.
Amazingly Im able to​ drive interest to​ both of​ my businesses, simply by talking in​ front of​ people about what I ​ know! Public speaking works particularly well for any relationshipbased business, or​ consultanttype businesses, such as​
Financial
Legal
Health
Technology
All four of​ the above specializations involve the customer sharing very personal information with the consultant, increasing the need for people to​ trust the expert theyre seeking to​ hire. Public speaking is​ a​ great way to​ build trust prospects feel like they know you because theyve seen you.
HOW to​ PITCH
I like to​ pitch using email. I ​ first scope out organizations whose members match my target audience demographics, and then Ill send a​ brief email introduction 3 or​ 4 sentences about myself and my area of​ speaking expertise. You can usually find the appropriate contact of​ the person responsible for organizing speaker’s right at​ the associations Web site, or​ you can use the generic contact email and ask who the appropriate person is​ to​ contact. Either way, expect a​ delayed response, since the member responsible for checking the associations email is​ probably a​ volunteer, and therefore, only checks email once, maybe twice a​ week. On average, Ive found most organizations respond within two days, three at​ the most.
Once youve found the right contact, ask her if​ shed like to​ receive your bio. Dont just send your bio without permission, instead, be invited to​ do so. Why? By withholding your bio, it​ gives you another excuse to​ touch your contact. at​ minimum, youll usually have four to​ five opportunities to​ contact the speaker coordinator, including
Initial introduction Email
Would you like to​ review my bio? Email
Follow up Email One
Follow up Email Two
Follow up Email Three
Remember every step of​ the way theyre evaluating your professionalism. Stretch out your touch points, so to​ deepen the relationship. in​ other words, dont show your cards all at​ once. Hold on to​ them for a​ bit to​ build a​ relationship.
PREPARE SPEAKER RESOURCES BEFOREHAND
Its imperative you have a​ professional speaker bio before you pitch your speaking services. Feel free to​ check out my format at​ http//www. SharronSenter. com/s. htm a​ standard bio is​ usually one, 8. 5 X 11 page.
Your bio should include the following
Professional Headshot
Credentials education, certifications, awards
Experience past speaking gigs
Testimonials
Sample Presentation/Workshop
Contact Information phone, Web site and email
Sharron Senter is​ a​ New Englandbased marketing consultant, speaker, writer and founder of​ Senter & Associates, a​ marketing communications firm that helps small businesses deploy lowcost online and offline marketing tactics.




Related Articles:




Powered by Blogger.