Search Engine Submission What To Look For When Selecting An Australian SEO Company

Every business owner I've met has been encouraged at​ some point to​ invest in​ a​ website; often convinced with hype that if​ their business didn’t have a​ website then they might as​ well pack their bags and retire to​ the​ social security queue.

Hype aside,​ this statement is​ basically true. Certainly,​ any business deemed suitable for online marketing will miss out on​ a​ flood of​ new business without the​ incorporation of​ a​ thorough online marketing strategy.

In accepting this,​ you​ may choose to​ have a​ new website developed with all the​ bangs and whistles. But beware; unless your site can be found amongst the​ millions of​ web pages now shown on​ the​ Internet,​ your time and resources have been wasted.

That's why a​ Search Engine Optimiser is​ essential in​ maximising your chances of​ online success. Search Engine Optimisation in​ it's simplest form is​ the​ practice of​ fine tuning your website to​ achieve the​ highest possible position in​ the​ search results when a​ person searches for information using a​ search engine.

In this article I will highlight the​ does and don'ts of​ selecting a​ credible and effective SEO company. There are a​ number of​ points to​ be considered when making this decision.


Q. How can I judge if​ the​ SEO Company will produce what they say?

A. in​ answering this question,​ be aware of​ the​ following when either talking to​ them or​ reading their sales pitches.

1. No reputable SEO company will submit your website to​ more than 30 odd major search engines and indexes. These major search engines and directories feed their search results to​ the​ million or​ so other so called “search engines”. Submissions to​ a​ greater number is​ quite unnecessary and a​ certain indicator of​ a​ lack of​ professionalism.

2. Be wary of​ any claim that your site will be submitted to​ thousands of​ search engines. it​ is​ more than likely that these submissions will be made to​ what we call FFA websites. These are not search engines at​ all,​ but rather a​ kind of​ link exchange website. as​ a​ result,​ your email server may be flooded by huge amounts of​ unwanted email. in​ short,​ stay well away from any SEO making such claims.

3. Ask any prospective SEO to​ detail the​ successes they have had with their previous clients submissions. in​ being aware of​ these successes,​ your confidence in​ the​ ability of​ the​ SEO to​ maximise your website effectiveness will increase.

Q. How can I know if​ these website submissions are genuinely being done?

A. Unfortunately,​ in​ reality,​ you​ can’t. Be certain to​ ask for a​ list of​ search engines and directories where submissions will or​ have been made. Any reputable SEO company will supply you​ with a​ written monthly report highlighting the​ search engines to​ which your site has been submitted,​ the​ submission dates and progress of​ your website rankings. If,​ after 3 months,​ your website ranking hasn’t improved then it​ is​ more than likely that optimisation isn’t occurring and even doubtful whether the​ promised website submissions have even been made.

Q. How long before I can reasonably expect my search engine ranking to​ improve?

A. Usually,​ as​ a​ rule of​ thumb most of​ the​ major search engines will take up to​ 3 - 4 months before they will index your website. This is​ not always the​ case. Recently,​ I submitted my website to​ the​ Google Directory and indexation occurred the​ same day. the​ waiting time for indexation is​ unpredictable,​ but be prepared to​ allow 3-4 months.

Q. Will my SEO Company notify me when a​ search engine has added me to​ their index?

A. Yes. you​ should be notified within days of​ your website being indexed and at​ the​ very least at​ the​ end of​ each month.

Q. How will my SEO company optimise my website for submission to​ the​ search engines and Directories?

A. Basically,​ a​ good SEO will make your website as​ search engine friendly as​ possible. This will involve changing the​ text and html code behind your website. Simply,​ when the​ search engine robot enters your website it​ finds it​ very easy to​ determine what your website is​ about. the​ correct keywords and meta tags will have been placed within your site,​ to​ ensure that the​ robot is​ able to​ collect and pass off information with speed and accuracy. This results in​ a​ much improved rank for your site; higher than would ever have been achieved without optimisation.

Your SEO will also optimise each page differently so that the​ robot will include more than one page in​ the​ search engine. For example,​ if​ the​ robot comes to​ your homepage and it​ has been optimised and your primary message and keywords on​ that page were for new tyres then you​ would hope that when someone uses a​ keyword search for “new tyres”,​ your website would be within the​ first 30 results. But on​ the​ other hand,​ another page of​ your website may be about wheel alignments. you​ would certainly hope that another searcher using a​ search phrase "wheel aligners" would get results pointing to​ that relevant wheel alignment page.

Your website success is​ completely determined by effective search engine optimisation . it​ is​ pointless investing time and resources developing a​ website without consideration to​ how your prospective clients will find you. it​ is​ no different to​ burning $50 notes.

I hope you​ have found this short article useful and that I have helped you​ decide on​ a​ great SEO company. of​ course,​ there are many more things to​ watch out for; but you​ are now aware of​ the​ main ones. Keep them in​ mind and you​ will get the​ results you​ are after.

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