Search Engine Optimization Strategies Reciprocal Linking Guidelines

Search Engine Optimization Strategies Reciprocal Linking Guidelines



When a​ web master is​ faced with the​ seemingly colossal task of​ increasing a​ web site’s search engine ranking, he or​ she usually begins with the​ easiest and​ cheapest tasks. Link building can be one of​ the​ easiest and​ cheapest means to​ increase search engine ranking so web administrators usually give this a​ lot of​ effort.

Link building per se can be a​ time consuming and​ complicated undertaking. However, through reciprocal linking link building has the​ potential to​ be one of​ the​ most economical and​ effortless ways of​ increasing a​ web site’s search engine ranking.

--- Reciprocal linking

Reciprocal linking is​ the​ process of​ exchanging links between web sites. One web administrator agrees to​ post another web site’s link on one of​ his or​ her pages, in​ exchange for​ a​ similar link on the​ other web site.

Ideally, reciprocal linking is​ a​ win-win situation for​ web masters. a​ web site could gain so many inbound links this way. Furthermore, it​ is​ not a​ difficult matter to​ convince other web sites to​ post an​ outbound link because these web masters also gain inbound links in​ the​ process.

--- When reciprocal linking hurts instead of​ helping

However, search engines do not deem all inbound links equal. the​ origin of​ inbound links matters in​ the​ ranking configurations of​ search engines. On the​ other hand, search engines do not distinguish among the​ direction of​ the​ outbound links. in​ effect, search engines make distinctions on inbound links so not all inbound links count equally towards page rank, but they don’t make such a​ distinction on outbound links and​ all outbound links count equally against page rank.

Search engines look at​ the​ quality and​ relevance of​ the​ pages on which the​ inbound links are posted. the​ higher the​ page rank of​ the​ inbound link source page, the​ greater the​ weight most search engines give to​ that particular inbound link. Likewise, the​ more related to​ the​ destination web site the​ inbound link source page is, the​ more the​ inbound link matters in​ rating page rank.

This inequality in​ inbound links taken together with the​ equally diluting effect of​ outbound links should make it​ very obvious that reciprocal linking can hurt more than help a​ web site’s search engine status.

--- to​ make reciprocal linking count

Reciprocal linking is​ basically a​ good SEO practice and​ with good exchange linking strategy, the​ harmful effects of​ reciprocal linking could be eradicated in​ their entirety. This objective can be attained only through careful deliberation before permitting or​ soliciting a​ link exchange.

1. the​ search engine ranking status of​ the​ potential link partner. This is​ the​ number one consideration in​ choosing reciprocal linking partners. a​ web administrator should seek reciprocal linking with web sites or​ web directories that are known to​ have high engine ranks as​ inbound links from these sites are more valued than others. the​ rank of​ the​ actual page where the​ inbound link would be posted should also be considered. Even if​ a​ site’s overall ranking is​ high, an​ inbound link from that site may not help at​ all if​ the​ page where the​ link would be posted has zero page rank.

2. the​ relevance of​ the​ potential reciprocal linking partner’s content. Inbound links from similar-content web sites carry more weight than inbound links from unrelated web sites. Webmasters should choose relevant web sites to​ link up with.

3. the​ position of​ the​ links in​ the​ other web site. Some web masters trick other web masters into giving them inbound links without giving favorable link exposure to​ the​ latter’s links. Webmasters should intermittently check their links’ position in​ their link partners’ pages.




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