Search Engine Optimization SEO Techniques

Search Engine Optimization SEO Techniques



Embed Your Keywords on​ Top of​ Your Pages

It is​ best to​ have your most relevant keywords appear in​ the​ first paragraph of​ the​ page. Search engines give more weight to​ text closer to​ the​ top.

Practical Example: a​ website offering printing services in​ the​ San Diego area,​ should begin the​ first paragraph of​ the​ homepage with “San Diego printing company” instead of​ “Welcome to​ Joe’s Print Shop.” Nothing against Joe,​ but a​ lot less people will search for “Joe’s print shop” than “San Diego printing.”

Having your first paragraph optimized for your relevant keywords,​ doesn’t mean that you​ should to​ stuff it​ with keywords. Instead,​ write a​ catchy introduction that contains the​ right words relevant to​ the​ page.

More is​ not better. Web pages with high keyword density may be damaging your chances of​ good search engine ranking. Keyword density in​ the​ entire body text area should be less than 2% for a​ keyword phrase that your page should rank high. High keyword density could result in​ penalties resulting your web page lose precious positions.

Use Keywords in​ Text Links

Search engines love links,​ and they pay close attention to​ the​ text within links. the​ significance of​ links on​ your site and on​ external sites linking to​ your site is​ evaluated based on​ the​ words within the​ link.

Practical Example: a​ link pointing to​ your site containing your relevant keyword is​ radically more effective than a​ link that states: “click here.” a​ website that links to​ your San Diego print shop should include “san diego print shop” within the​ body of​ the​ link.

Search engines consider hyper linked text within the​ body of​ the​ page text important. the​ key to​ effective links is​ to​ include your keywords within the​ anchor text. the​ anchor text is​ the​ area of​ the​ link users click to​ follow the​ link.

Make Navigation Search Engine Friendly

The best site navigation system works well for humans and search engines. you​ site navigation architecture should enable search engines to​ easily crawl all of​ your pages. Web designers that disregard the​ importance of​ search engine optimization use frames that cause critical problems with search engines. JavaScript and Flash navigation menus are tell tale signs of​ ignorant designers because both technologies are invisible to​ search engines. By now,​ you​ understand that the​ last thing you​ want is​ for your site to​ be invisible to​ search engines.

If you​ absolutely must use graphics,​ flash,​ or​ java script for navigation,​ be sure there are html links somewhere on​ the​ page to​ help search engine spiders crawl your pages.




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