Search Engine Optimization SEO An Overview

Run a​ search on​ any of​ the​ 200 major search engines,​ and the​ results will come up in​ similar orders on​ quite a​ few of​ them. How a​ website owner/operator gets their website to​ the​ top of​ a​ list is​ called Search Engine Optimization,​ or​ SEO. Optimizing a​ website involves many of​ the​ same techniques,​ whether the​ aim is​ to​ optimize for Google adwords,​ Yahoo,​ Ask Jeeves or​ others. There is​ a​ list of​ what not to​ do as​ well,​ and that list is​ applicable to​ all engines,​ as​ it​ mostly refers to​ tricks and hacks unscrupulous designers use to​ try to​ trick the​ engines. These kind of​ pages generally get removed by automated tools and don't generally last very long,​ so they are not recommended to​ bother with.

Website optimization starts with content. if​ the​ content is​ irrelevant,​ the​ website will not last long in​ the​ rankings,​ no matter how many keywords are included. the​ best way to​ get relevant content is​ to​ get an​ expert to​ write the​ content. General content may be more friendly to​ beginners,​ but in​ the​ search optimization arena,​ content is​ what is​ going to​ keep readers coming back and webmasters linking to​ the​ page. Many search engines use link counters to​ rank sites. if​ enough people like and value the​ site,​ they will link to​ it​ from their own site as​ an​ example of​ expert help for visitors seeking more detailed information than they can provide,​ or​ are willing to​ provide. Often,​ general-interest sites will link to​ expert sites,​ thereby also driving their own traffic up as​ the​ initial portal to​ those expert sites and improving their own rankings in​ the​ optimization listings. the​ quality of​ the​ sites linked is​ also a​ major factor in​ the​ rankings,​ as​ quality sites such as​ Microsoft and Google are going to​ be more effective "heavy hitters" than a​ link to​ Bob's House of​ Website Optimizing.

When the​ content is​ being created,​ keywords are the​ "anchors" that search engines hook onto,​ but just filling your content with keywords risks being dismissed as​ a​ spam site,​ as​ many spammers merely fill a​ page with keywords,​ hoping to​ hook anyone searching for anything. These kind of​ pages are usually removed quickly,​ but they exist nonetheless. Specific keywords are the​ key--instead of​ Search Engine,​ use Search Engine Optimization for Google,​ or​ combinations of​ the​ key words or​ phrases. Optimization for Search Engines in​ one area,​ then Optimizing for higher Search Engine rankings in​ another increases the​ chances of​ an​ engine ranking your website content a​ little higher than it​ may have otherwise.

The guidelines for content also go for Meta tags such as​ the​ title. Title is​ very important,​ as​ it​ is​ one of​ the​ bigger spots for an​ engine to​ catch,​ as​ well as​ the​ hook that draws a​ surfer in​ once the​ rankings have been displayed. a​ recommended length is​ 50-80 characters (including spaces),​ with keywords located near the​ beginning in​ case the​ window is​ resized on​ the​ screen. a​ good example would be "Search Engine Optimization tips and tricks for Google",​ instead of​ "How to​ do important SEO for websites."

Search Engine Optimization--what to​ avoid: Don't use huge strings of​ keywords without relevant content--you may be labeled as​ a​ spammer and blacklisted off the​ engine(s) you're trying to​ climb. Stay away from pop-ups,​ excessive load times (by keeping the​ page clean and using fast hosting servers),​ and lots of​ flash animation,​ as​ this takes time to​ load and also detracts from the​ readability of​ the​ site.

More specific information can be found by typing "Search Engine Optimization" into any major search engine like Google or​ Yahoo and following the​ links. Good luck!

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