Search Engine Optimization SEO For Google Yahoo And Msn

In this article I will review the​ similarities and differences between the​ ranking algorithms of​ Google,​ Yahoo and Msn. Google and Yahoo are considerably reasonably close in​ terms of​ off-page factors weighting compared to​ Msn,​ which is​ more on​ the​ on-page side. Like Google,​ Yahoo and MSN will discount obviously identical and unnatural looking anchor link text. Since these algos are frequently updated,​ I will only concentrate on​ those factors that do not. Otherwise,​ mayor updates should take place for them to​ be replaced by other/better methods.

The Google Factors.
It is​ a​ known fact that Google is​ focused on​ links. Therefore,​ it​ ranks them by quality and relevancy factors. With that said,​ on-page factors such as​ title keywords,​ content keyword density and relevance also influence the​ ranking of​ a​ given page. Google also looks into the​ "neighborhood" of​ your site analyzing outbound links. if​ you​ link to​ related quality sites with relevant content,​ search engines will associate your site with these “neighbor” sites.

The Yahoo Factors.
Yahoo tends to​ be the​ most active of​ the​ three when it​ comes to​ crawling. Not a​ general rule though. But in​ addition to​ its nature,​ having RSS on​ your site will get it​ more aggressive and frequently crawled. Similar to​ Google,​ Yahoo gives a​ lot of​ importance to​ inbound links,​ looking into factors like relevancy and anchor text,​ and heavily at​ volume of​ links. Their TrustRank is​ a​ form of​ PageRank,​ but with a​ special teleportation to​ a​ subset of​ high-quality pages. Yahoo search rankings appear to​ place extra importance on​ your site being listed in​ their directory,​ especially for highly competitive terms. Keyword density in​ title and content relevance also count.

The Msn Factors.
Maybe a​ substantial different from the​ other two,​ Msn normally gives more weight to​ the​ title text. Also,​ CSS optimization plays an​ important role at​ getting better rankings here. Msn is​ second to​ Yahoo on​ links volume,​ but the​ link analysis is​ reversed,​ analyzing inbound links for quality,​ anchor text keywords,​ and relevancy. Inclusion in​ the​ MSN endorsed directories would boost your site high in​ the​ SERPs. This fact still holds true,​ but its advantage has lessened with the​ new Live version. Content freshness is​ still very important,​ boosting rank of​ frequently updated pages.

Optimizing for all.
Yes,​ it​ is​ possible. Did someone said: wikipedia? Regardless of​ the​ algo differences of​ the​ mayor search engines,​ a​ site with great content that attracts users,​ and generates lots of​ natural occurring inbound links having great anchor text,​ has a​ great chance of​ replicating similar success. of​ the​ off-page factors,​ quality of​ inbound links is​ the​ most important. of​ the​ on-page factors the​ keyword density in​ the​ title. a​ good balance between conservative keyword density and other elements like RSS and CSS need to​ exist when used,​ since they all get particular boots or​ penalties with the​ search engines.

By Utah SEO Jose Nunez

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