Search Engine Optimization Natural Linking Strategies

Search Engine Optimization (SEO) can be the​ difference between a​ small, barely profitable or​ visible website and​ a​ traffic magnet website. There are a​ lot of​ ways, both good and​ bad, to​ influence the​ search engines. Some search engines react to​ certain strategies better than others. Some even have conflicting strategies that they react to. to​ document all of​ these things would require a​ significant number of​ pages and​ research that goes beyond the​ scope of​ this article.

However, there are a​ number of​ things that can be documented that will work for​ most if​ not all search engines. and​ let's face it; there are really only 3 that make a​ difference between a​ successful and​ an​ unsuccessful SEO strategy. They are the​ big three: Google, Yahoo and​ MSN. These three search engines in​ any given month are responsible for​ over 90% of​ all internet searches.

So, what is​ this article about? It's about what you can do as​ a​ website owner that will influence the​ search engines using commonly accepted practices of​ linking to​ other websites (outbound) and​ getting website links (inbound) back to​ you. There are basically 4 strategies that a​ website owner usually will employ to​ increase their website value in​ the​ eyes of​ the​ search engine.

They are reciprocal linking, one-way linking, multi-site linking and​ directory linking. a​ website owner should not think that using just a​ single strategy is​ the​ right answer - sure it​ will help your SEO but it​ won't be the​ Best answer. the​ Best answer is​ to​ employ all 4 techniques and​ to​ do it​ naturally.

Each of​ the​ four linking strategies has specific descriptions that can be summed up as:

1. Reciprocal Linking: Site a​ links to​ Site B, Site B links back to​ Site A

2. One-Way Linking: Site B links to​ Site A

3. Multi-Site Linking: Site a​ links to​ Site B, Site B links to​ Site C, Site C links to​ Site D, and​ Site D links back to​ Site A. Could be 3..N number of​ sites involved.

4. Directory Linking: Site Directory a​ links to​ Site a​

That seems simple enough but it​ takes time and​ effort to​ perform all 4 strategies and​ most website owners aren't willing to​ spend the​ time or​ don't have the​ time to​ spend on it. as​ a​ website owner, SEO needs to​ be one of​ the​ highest priority tasks that you need to​ address, just after Order Processing and​ Fulfillment and​ Customer Service. Without free traffic from the​ search engines, other traffic generation strategies that usually require payment must be engaged.

Now doing the​ 4 strategies above is​ great, but it​ gets even harder because you have to​ do it​ in​ a​ way that doesn't trigger the​ search engines to​ enforce a​ penalty upon your website. No one except the​ search engine engineers know all of​ the​ exact penalties but we have some good theories for​ some of​ them.

The first is​ the​ rate at​ which links are created. There is​ a​ certain threshold for​ creating links that is​ too fast. It's possible that the​ threshold is​ a​ sliding scale and​ is​ related to​ the​ age of​ the​ website according to​ the​ engine. for​ example, a​ young low-traffic website should not normally be getting 1000 links a​ month whereas an​ older website that gets a​ lot of​ traffic could be OK to​ get 1000 links a​ month. as​ you progress in​ your linking strategies make sure you keep this in​ mind, especially if​ you are thinking about buying links.

The second is​ that having a​ link to​ every site that links to​ you will likely reduce the​ value of​ the​ links. in​ other words, if​ all you ever get is​ Reciprocal Linking, you will likely move up the​ SERP's (Search Engine Results Page's) but you won't reach your sites full potential. Having a​ mixture of​ all 4 strategies will appear more natural to​ the​ engines.

The third is​ having all inbound links to​ your site on "linking" pages will make those links less valuable than having a​ natural link on a​ contextually relative page for​ a​ percentage of​ the​ inbound links. the​ higher you can drive this context percentage, the​ better your website will rank. These types of​ links are often some of​ the​ most difficult links to​ generate an​ exchange for​ because it​ requires more time and​ effort for​ both website owners.

The fourth is​ to​ have links inbound from all different ranking sites. if​ all you have linking to​ you is​ page rank 6 and​ 7 sites then you are likely to​ be sending the​ message that you purchased your links and​ that is​ not natural to​ the​ engines. Some would argue that purchasing links for​ driving traffic is​ just fine and​ it​ is. However, you should not expect the​ search engines to​ give those inbound links very much weight when calculating your SERP positions. it​ is​ significantly more natural for​ you to​ have a​ large number of​ rank 1 and​ 2 inbound links and​ a​ decreasing number of​ inbound links as​ you move up the​ page rank scale (0 - 10).

The fifth is​ to​ have the​ text of​ you inbound links varied. it​ isn't natural to​ have every website that links to​ you to​ have the​ same text on the​ link description. the​ natural tendency would be to​ have a​ certain percent be the​ sites name, but after that it​ should be a​ wide variety of​ description. Your link text description is​ a​ key factor for​ how your site/page will rank, so make sure that you keep that in​ mind as​ you specify your preferred link text description on your website.

Finally, it​ would be best for​ a​ good percentage of​ your inbound links to​ appear within the​ text of​ a​ page that appears natural for​ the​ reader of​ that site. and​ for​ those links to​ not all point back to​ the​ home page of​ your website. It's most natural for​ a​ good high quality link to​ appear in​ the​ text of​ a​ page and​ have it​ point internally within your site.

So, when you begin or​ continue your SEO activities keep all of​ these things in​ mind and​ don't be impatient. Impatience could incur penalties or​ worse. Your website could end up in​ the​ "sandbox". it​ is​ rumored and​ becoming more concrete that Google supposedly uses a​ sandbox that questionable sites are put in​ until they have aged to​ a​ point that Google no longer feels that they are being manipulated. Many of​ the​ search engines use similar protection schemes to​ eliminate spam sites and​ manipulation sites to​ keep their SERP's from being cluttered.

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