Rules In Seo

Rules In Seo

Rules in​ SEO
If you​ want to​ build a​ successful business on​ the​ Internet,​ you​ can spend as​ much money as​ you​ can afford on​ a​ Google AdWords campaign and other forms of​ advertising .​
However,​ it​ has been proven in​ the​ Search Engine Marketing industry that at​ least 40% of​ the​ time,​ your clients will find you​ through Google and other search engines.
This fact alone makes it​ very important for any serious Internet business owner to​ learn the​ basics of​ Search Engine Optimization .​
If you​ can’t do it​ yourself,​ at​ least you​ can’t be left in​ the​ dark on​ the​ methodologies if​ you​ decide to​ hire an​ SEO specialist.
And just what are these SEO basics?
Website Design and Navigation
These are the​ most important aspects of​ SEO .​
a​ website that succeeds with both search engines and website visitors are those that are easily navigated and are designed in​ simple HTML .​
When these two elements are combined,​ they make up for a​ good visitor experience and easy crawling by the​ search engine spiders.
Some of​ the​ things to​ avoid in​ website design are dynamic page and URLs,​ frames,​ flash elements,​ Java script,​ and image maps for web page interlinking or​ sitemap generation.
Keyword research
SEO is​ based on​ the​ premise that an​ unknown number of​ Internet users are searching for a​ host of​ things on​ Google by typing in​ search terms called keywords .​
If you​ want to​ know the​ popular keywords that is​ appropriate to​ the​ business your website represents,​ research exhaustively on​ keywords.
In deciding what keywords to​ use,​ there is​ one rule: the​ more specific the​ better .​
If you​ own a​ dating site,​ for example,​ true love or​ soul mate might be too broad .​
Run the​ keywords on​ Overture and Wordtracker .​
You might find keywords that are more appropriate to​ your site like True love for marriage,​ perhaps?
Keyword Density and Relevance
Search engines,​ specifically Google,​ determine what websites go to​ the​ top of​ your search based on​ relevance .​
This is​ determined in​ part by keyword density,​ or​ how many instances a​ keyword appears in​ the​ web page’s content.
Write your content according to​ density .​
Do not spam,​ though .​
Aside from sounding gibberish,​ spam content also gets flagged by search engines and websites containing them are removed from the​ index.
Relevance and Inbound Links
Search engines also consider inbound links to​ your site (specifically,​ their number and quality) to​ determine your website’s relevance to​ a​ keyword.
Make time to​ find the​ sites related to​ your website .​
Also make sure that the​ hyperlink to​ your site found on​ the​ other website has your keywords in​ them.
Don’t scoop and link though .​
Google once penalized websites that linked with 200 to​ 300 other sites per month.
An Opportunity on​ Each Page
On each page on​ your website there is​ actually an​ opportunity for you​ to​ rank for a​ different keyword each time .​
Notice how two different pages by the​ same website are generated for the​ same keyword .​
Go ahead and assign different keywords to​ each .​
Write and optimize accordingly.

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