Role Of Meta Title Tag In SEO

Role Of Meta Title Tag In SEO

By: Prashant K Shukla,​ SEO Consultant

Do you​ want to​ secure a​ top ranking in​ search engine result pages(SERP)?

I think every one is​ going to​ answer - Yes. And a​ very common belief is​ that add lot of​ most searched keywords in​ the​ meta tags of​ your web pages and see your site skyrocketing. But it​ feels highly frustrating when this magic proves of​ no avail. Remember,​ meta tags alone don't do a​ magic in​ getting better placed in​ the​ search pages. These meta tags sure help you​ to​ describe your web pages to​ a​ search engine and gain a​ better place in​ its results. But at​ the​ same time they help search engine too to​ prevent indexing of​ improper web pages. Which may have good weight keywords in​ their meta tags but having no relationship with the​ contents of​ the​ page.

Meta tags are the​ blocks which contain information about the​ contents of​ your web page and they exist into the​ head area of​ your web page. They are basically meant to​ communicate with the​ search engine. Most of​ the​ Meta tags are visible to​ the​ search engine only and not the​ visitor on​ your web page. But,​ Title tag is​ one which is​ visible to​ the​ search engine and the​ visitor as​ well. Most importantly,​ it​ attracts the​ search engine and the​ visitor very aggressively. Most search engines consider this tag as​ the​ primary information about the​ site and also an​ human visitor sees this information as​ the​ first thing on​ top left corner of​ the​ browser. Moreover,​ when one bookmarks the​ site,​ the​ text in​ this tag appears in​ the​ bookmarks list.

In this article,​ I have tried to​ focus mainly on​ 'Title Meta Tag' that how a​ good Title Meta Tag can render a​ great help in​ optimization of​ a​ website.

What is​ the​ significance of​ Meta Title Tag

Amongst the​ three major Meta tags (Meta Title Tag,​ Meta Keywords Tag,​ Meta Description Tag) the​ Title Tag is​ one which is​ given the​ most weight by search engines' algorithms. in​ fact,​ this tag should be written so that it​ should give the​ idea about your site instantly. a​ perfect written Title tag can generate quick and appreciable traffic to​ your site. the​ text written in​ this tag appears as​ clickable text in​ the​ search engine result page (SERP) and if​ it​ is​ really meaningful and conveys most about the​ web page,​ more clickthroughs will be the​ result.

This small example explains the​ function of​ Meta Title tag better. Suppose I need to​ visit San Francisco and need a​ road map of​ the​ city and go to​ a​ book store to​ find the​ same. There are lot of​ books on​ tourism and travel with different titles but my attention will go to​ a​ title which says something like ""Latest Road Map of​ San Francisco"" rather than a​ title ""All about San Francisco"". May be the​ second book contains better information about the​ subject I am looking for. But the​ title of​ first one speaks exactly about what I need. This how a​ better title gains priority over the​ other because of​ the​ contents of​ its title. This is​ exactly what happens with search engine. it​ picks the​ most matching title with the​ query and places in​ its result page as​ clickable text.

Should the​ Company name appear in​ Title Tag

Well,​ I would say sure if​ your company is​ really a​ big entity like IBM,​ Microsoft or​ Cisco or​ some well know brand like Sony,​ Phillips etc. Because people may want to​ search for those companies or​ brands with their names. But in​ normal cases it​ should not be so.

Suppose,​ your company is​ ""Larry Tours and Travels"" in​ San Francisco. Instead of​ writing ""Welcome to​ the​ home of​ Larry Tours and Travels"" in​ the​ title tag it​ would be better to​ write something like ""tour operators,​ travel agents,​ car rental,​bay area tours,​ san francisco tours - Larry Tours and Travel"". Do a​ good research to​ find best keywords and phrases which describe your site best. My suggestion is​ that the​ length of​ the​ title tag should be between 15 to​ 20 words making it​ attractive enough that it​ looks interesting to​ the​ person searching for your business and he clicks through.

Few tips for writing good Title tags.

Try including the​ content relevant keywords in​ the​ title tag. This would help placing your site better in​ search engine result page (SERP) when someone searches those keywords.

Also do not use repeating keywords and phrases in​ your title tag because this may be treated as​ spamming by search engines and they may affect your ranking.

Either don't include your company name in​ the​ title tag or​ add it​ after few most relevant keywords,​ phrases into the​ title tag.

Write different title tags for each web page of​ your website instead of​ writing a​ common title page for the​ complete site. Make sure that each title tag has relevance with the​ contents of​ that web page where it​ appears.

Try to​ keep the​ length of​ your title tag small (between 15 to​ 20 words). Some search engines allow small title tags only and truncate the​ extra part of​ the​ longer ones which at​ times may render your title tag completely meaningless.

I would say that write very meaningful,​ impressive title tag they are a​ really powerful can be best tool to​ optimize your site. the​ title tag has most dominant role while the​ search engines make their decision about the​ theme of​ the​ website. When a​ search for keywords is​ conducted,​ the​ Title tag is​ given heavy consideration by most search engine algorithms. as​ I said earlier,​ since each page in​ your website is​ unique so it​ needs a​ different Title tag.

So,​ Writing relevant and meaningful title tag is​ something which may achieve high rankings in​ search engine result pages (SERP) and result high clickthroughs to​ your site. the​ Meta Keywords Tag and Meta Description Tag also need to​ be taken care of​ and optimized equally in​ addition to​ that of​ Meta Title Tag to​ secure a​ place at​ the​ top of​ the​ search engines and in​ convincing a​ search engine that your site's contents are more relevant than that of​ your competitor's.

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