Researching Information To Develop Your Unique Content

We live in​ a​ sea of​ information. And information overload is​ an​ increasingly common complaint. Part of​ the complaint arises because we get hit with different headlines that point to​ the same content. So we waste time on things that have no added value. Bummer.

When you email your list or​ put up content on your site, and assuming you want to​ generate loyalty, it's necessary that you have content others haven't seen a​ dozen times elsewhere.

If this makes sense to​ you, here are some ideas you can use to​ EASILY generate fresh content with a​ minimal amount of​ time and effort.

First of​ all, think about a​ subject in​ which you are interested.

Let's say it's horticulture. Now if​ you're not aware of​ it, let me put you in​ the picture. Most people do web searches from Google's home page and stop there. Not at​ all creative. Not at​ all digging for information from which to​ develop original content.

So let's go exploring...

1 - Google has lots of​ tools besides just web searches. They let you check the news. ( as​ of​ this writing, there are 1,680 news items listed by Google on the word horticulture. Bet you could easily do a​ summary of​ some of​ these articles and create your own content. But let's not stop there.

2 - Google also has "groups." ( These are folks who like to​ discuss *your* subject. So now you can go even farther. Look up horticulture in​ their groups. Now this information is​ potentially gold. Why? Because you can see what it​ is​ about horticulture that lots of​ folks are interested in.

Think you might be able to​ do a​ little research and come up with a​ free or​ even a​ for-profit report that gives them what they want?

Check out Google's other tools, too. You can even get research info from universities through Google. Start here:

3 - Next method: Do this search (keeping in​ the punctuation as​ written):

+horticulture +free +filetype:pdf

As of​ this writing, Google shows 196,000 hits for this query. What you get here are free downloads in​ pdf format about your subject.

Now you can't simply copy and use it​ as​ your own information. You have to​ create your writing in​ your own words. But there's no law that says you can't summarize what you find in​ other people's works. to​ make the point, you could even call your work something like: "Survey Report: Latest from the Horticulture Front!"

4 - Go to​ Do a​ search on your subject, in​ this example, horticulture. it​ provides the exact same results as​ Google because it's powered by Google. So why bother, right? Wrong. Because Alexa *does* provide value added information.

When you do the search, you don't want to​ click the link that takes you to​ the listed site. Instead you want to​ follow the link that says "Site info." When you do this, you'll find a​ section called: "People who visit this page also visit." This can be very valuable because it​ potentially shows *what the marketplace is​ interested in.* This can enable you to​ tailor your information product to​ what people want.

These are just some of​ the easy ways to​ branch out your explorations and find gold to​ weave into golden braids.

Golden searching... :)

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