Redirecting Web Traffic To A New Location

Redirecting Web Traffic To A New Location



If you have to​ move a​ website from one domain to​ another, it​ will mean that all the​ links pointing to​ your old site would now be lost and​ would generate the​ dreaded 404 error when visitors came in​ via old search engine listing or​ links.

The best way to​ preserve your links, and​ have visitors end up on their required page is​ to​ setup a​ redirect from the​ old domain to​ the​ new one.

In this example, we are going to​ assume that we use to​ have a​ domain called OLDSITE.COM and​ for​ some reason we have to​ move everything across to​ NEWSITE.COM

The first up, don’t kill the​ hosting for​ the​ old site but leave it​ operating for​ some time. This will then allow us to​ redirect visitors from the​ old site to​ the​ new site.

A 301 redirect simply tells search engines that visit your site that the​ old URL has now permanently changed to​ another URL. Once the​ search engines find the​ 301 redirect they will start to​ convert all the​ old links in​ their index across to​ the​ new location.
This will take some time and​ on site sites, this may take months to​ have the​ search engines convert all the​ old links across to​ the​ new locations.

An .htaccess file is​ nothing more than a​ simple text file that contains instructions for​ the​ web server that run on that hosting account.

On your PC, start a​ copy of​ NOTEPAD (This can be achieved by going Start->Accessories->Notepad) and​ edit your existing .htaccess file or​ to​ create a​ new one. DON’T use Word or​ any other word processing software to​ open the​ file, because these packages have the​ horrible habit of​ inserting “funny” characters in​ file that will cause the​ .htaccess file to​ not function properly.

If your new site’s structure is​ exactly the​ same as​ the​ old site, then simply place the​ following line in​ your .htaccess file

Redirect 301 http://www.NEWSITE.COM

Now save the​ file, and​ FTP this file up into your websites main account. On most Linux based systems, this is​ the​ /public_html/ directory

Now, whenever a​ visitor (be it​ a​ human or​ a​ search engine bot) comes to​ your old domain, they will be redirect to​ your new site. So if​ they came looking for​ a​ file called stuff.html (old URL would be www.oldsite.com/stuff.html) they would get automatically redirected to​ www.newsite.com/stuff.html

This is​ the​ easiest way to​ move an​ entire site from one domain to​ another…

If the​ structure of​ the​ new site is​ different from the​ old one, then we will need to​ “map” each old URL to​ its corresponding new location. This also applies if​ you decide to​ change the​ structure of​ your site, and​ you want to​ preserve the​ links from your old structure and​ ’map” them to​ their new location.

If you have a​ URL that was www.oldsite.com/dogtraining/ and​ you wanted to​ redirect visitors to​ www.newsite.com/info/dog-training.html you would place the​ following in​ your .htaccess file.

Redirect 301 /dogtraining/ http://www.newsite.com/info/dog-training.html

The format is:
Redirect 301 old-location new-location

The “old-location” is​ the​ path to​ the​ old destination (minus the​ domain name)
The “new-location” is​ the​ full path to​ final destination (it must include the​ fully qualified domain name as​ well).

This means that when every a​ visitor comes in​ on the​ old URL (www.oldsite.com/dogtraining/) the​ web server will redirect them to​ the​ new URL of​ (www.newsite.com/info/dog-training.html)

If you have multiple locations that you want to​ redirect, then you have to​ have multiple redirects set up. With one redirect per line. an​ example might look like this:

Redirect 301 /dogtraining/ http://www.newsite.com/info/dog-training.html
Redirect 301 /policedogtraining/ http://www.newsite.com/info/police-dog-training.html
Redirect 301 /dogtrainingvideos/ http://www.newsite.com/info/dog-training-videos.html

It is​ time consuming setting up 301 redirect, but if​ your site had valuable incoming links, then its worth spending the​ time to​ preserve those links and​ keep your website ranking as​ well as​ it​ used to​ and​ to​ keep your site profitable.




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