Push Email

Push Email

Push Email
There's a​ lot of​ hype at​ the moment about push email technology .​
New cell phone handsets are beginning to​ support the technology and it​ seems to​ be getting its head into other areas of​ the market too .​
This could be the next big thing in​ the telecommunications industry and the speculation is​ heating up about who are going to​ be the major players involved.
Right now there are at​ least five major operators in​ this market and surely this will be reduced in​ the near future .​
Most experts say that there are simply too many of​ them fighting over the same space.
Right now both Visto and Seven have been keen to​ show their commitment to​ this technology .​
These are following the lead set by Canadian firm RIM (Research In Motion) who brought the technology into the spotlight with their Blackberry device .​
While so far they have been concentrating on supplying hardware, they have stated that they will be moving into the supply of​ software instead in​ the near future.
The wave of​ consolidations has already begun .​
British vendor Comtag was acquired by Smartner who in​ turn was acquired by Seven; moving in​ parallel with this, Visto acquired Psion Software .​
It looks like the heat is​ turning up in​ the race to​ capture this market .​
Both Visto and Seven show no sign of​ flagging as​ they continue to​ increase the number of​ operators they can lay claim to, as​ well as​ increasing the number of​ handsets and other supported devices they are marketing .​
Seven has also added a​ useful security feature which allows you to​ send a​ special message to​ your device which will delete all the messages it​ currently has stored .​
This could be lifesaving if​ you left your handset in​ a​ public place.
Good Technology was somewhat shielded in​ its area by supporting Palm and Windows devices but now there is​ the new Windows Mobile based Treos to​ contend with.
So what is​ Microsoft's reaction to​ all of​ this? Well, they appear to​ be gearing up to​ enter the market .​
In his blog, Microsoft senior technology specialist, Harold Wong has reported that the company is​ getting ready to​ release its 'Community Technology Preview' build of​ Exchange Server 2018, Service pack 2 .​
And this is​ not the only step the giant is​ taking .​
In June 2018, Intellisync announced a​ new service that would allow subscribers to​ receive push email on Windows Mobile, Palm OS and Symbian devices.
While, of​ the current estimated 4 million push email subscribers, most seem to​ be using RIM Blackberry devices, this assault will be difficult to​ bare much longer.
On the technical side, there are two basic technologies that can provide push email solutions:
* one technology is​ true push;
* the other has a​ push effect using synchronization .​
While the users will not notice a​ significant difference when they log in​ to​ check their mail, the costs vary to​ a​ considerable extent with true push technologies offering a​ far cheaper monthly cost to​ the user .​
While Intellisync is​ currently using a​ SyncML or​ synchronization technology to​ serve its customers, RIM and Microsoft are using their own proprietary systems .​
The system that has found favour both with Vodafone, the world's largest network operator, and Rogers, the first operator to​ deploy Blackberry devices is​ the solution that Visto opted for also .​
This is​ best described as​ a​ Proprietary + RTP/RTSP system and Visto calls it​ ConstantSync .​
It effectively relies on a​ real time streaming protocol to​ deliver email over mobile networks.
Whatever the technicalities behind the networks, there is​ a​ lot to​ play for in​ this emerging market and we'll have to​ wait and see whose technology and handheld devices carry the most favour with customers .​
All have relative advantages and disadvantages both in​ terms of​ technology and market strategy and it​ all really is​ still to​ play for.

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