Print Design Vs Web Design Part 1

Print Design Vs Web Design Part 1

One of​ the​ costliest mistakes companies make when creating their web sites is​ hiring graphic designers who specialise in​ print design. Many print designers believe that if​ they can learn HTML, they can easily transfer their "vision" from the​ printed page to​ a​ web site, thus having a​ special advantage in​ designing for​ the​ web.

Print design specialists tend to​ make one profound mistake: using print layouts and​ print marketing strategies to​ design and​ market a​ web site.

The fact is​ that any successful web design needs far more than a​ print designer who's learned HTML. it​ requires a​ new paradigm of​ thinking about design itself -- what we call "Achieving the​ Web Design Mind." While there are many examples than can be made with this, here's a​ summary of​ how a​ print designer and​ a​ web design specialist differ in​ their approaches to​ putting together a​ web site.

The Print Design Mind makes the​ art the​ priority. Print designers tend to​ equate a​ site's worth with how stylistic it​ looks or​ how many special design features it​ has -- animations, sounds, frames, special plug-ins, etc. Print designers rely on WYSIWYG programs (like Front Page) to​ mimic the​ original print pieces to​ the​ web as​ closely as​ possible. Little consideration is​ given to​ the​ hardware and​ software variations and​ limitations of​ their audience. Visitors, search engines and​ directories are all expected conform to​ the​ print designer's personal whim. the​ Print Design Mind thinks, "Look how good I am."

The Web Design Mind makes the​ content the​ priority. the​ artwork compliments the​ content and​ directs the​ visitor to​ it, but it​ does not overwhelm it. Effective web site design is​ dedicated to​ getting people the​ information they want in​ a​ simple way, rather than trying to​ distract them with cool effects. Web sites created by the​ Web Design Mind don't rely on anything extraneous (e.g., special plug-ins) to​ get the​ message across. Everything serves a​ practical purpose -- to​ make the​ visitor work as​ little as​ possible in​ getting what they want. the​ Web Design Mind thinks, "Look what good I can do for​ your customers."

For a​ print designer to​ achieve the​ Web Design Mind, they must UNLEARN many of​ the​ things print design has taught them about how to​ reach a​ target audience. We recommend starting off with training from a​ professional web designer, or​ at​ least hiring a​ professional web designer to​ create template pages for​ your web site.

Because when you get to​ the​ heart of​ it, the​ web is​ really not about art. Web site design is​ about providing information and​ making money. All of​ the​ artwork on a​ web site should be geared toward providing information about a​ product and/or service, and​ it​ should help your site's visitors find the​ very information they are searching for​ as​ quickly and​ as​ easily as​ possible. the​ most successful web sites may not look all that visually stunning for​ an​ artist's portfolio, but it​ is​ not a​ web site designer's job to​ create a​ stunning portfolio. it​ is​ a​ web site designer's job to​ create an​ effective web site design for​ your target audience.

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