Press Release Why SEO Experts Should Not Use Press Releases



Press Release Why SEO Experts Should Not Use Press Releases
Rumor has it​ that press releases are the​ next big thing in​ the​ SEO business,​ and many companies are spending top dollars trying to​ write the​ next big press release announcing the​ next big balloon breaking technology. But is​ this really the​ next big thing?
By definition,​ a​ Press Release is​ a​ kind of​ news item released by the​ company on​ whom the​ news is​ being reported. as​ such,​ you​ will have to​ compete with all the​ other press releases and hope that your will get picked up.
Why Will Your Press Release Be Trashed?
1 Unless you​ are writing a​ press release about Microsoft,​ Adobe,​ Sony or​ one of​ the​ other megacompanies,​ or​ at​ least about a​ company that is​ relatively well known,​ forget about it. Journalists and news editors receive thousands of​ press releases a​ day and there is​ no way that they will waste more than a​ quick glance. So why should you​ pay a​ company seven to​ eight hundred dollars for them sending your press release to​ thousands of​ editors and journalists when they are going to​ junk it​ anyway?
2 Unless you​ are announcing a​ truly revolutionary product or​ technology which I ​ assume you​ are not since you​ are only interested in​ using the​ professionally paid and written press release to​ boost your search engine rankings,​ whatever you​ make up or​ announce such as​ some new free deal or​ new portal offering something unique,​ your chances of​ being picked up are very slim. Yes,​ the​ PR companies will tell you​ that they have vast experience in​ writing Press Releases that will make yours stand out and get picked up but this is​ not accurate. the​ only way your PR is​ going to​ get picked up is​ if​ it​ truly is​ something out of​ the​ ordinary or​ something that no one has ever thought off.
3 Unless you​ plan to​ spend millions of​ dollars and then just by sheer volume your site will go ahead in​ the​ search engines,​ this is​ not a​ good option. Why? if​ you​ send a​ large number of​ press releases then these will be placed on​ the​ different PR companies websites main page. Since most of​ these home pages have a​ very high page rank,​ your site will get a​ boost. the​ question is​ whether this boost is​ worth the​ large amount of​ money you​ will put into the​ PR companies pocket. No it​ is​ not. Use that money to​ buy though I ​ do not recommend this links from highranked websites and you​ will pay less and receive more benefit.
4 Any press release,​ even if​ it​ has been accepted,​ will remain on​ the​ different pages for just a​ short time,​ making the​ time and effort and even more so the​ amount of​ money you​ paid fruitless.
Conclusion
A press release is​ useful if​ you​ wish to​ contact the​ press and maybe get some free publicity,​ but it​ is​ of​ no use if​ you​ wish to​ use it​ as​ a​ tool in​ order to​ advance your website in​ the​ search engines.





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