Penthouse Magazine A History

Penthouse Magazine A History

Penthouse Magazine: a​ History
The Birth of​ Penthouse Magazine
In 1965, Penthouse Magazine started its colorful history in​ the​ world of​ media communications .​
Sensing that the​ sexual desire of​ man is​ a​ good marketing niche, Bob Guccione founded the​ Penthouse Magazine in​ London, United Kingdom .​
Bob Guccione or​ Robert Charles Joseph Edward Sabatini Guccione by birth was born on December 17, 1930 in​ Brooklyn, New York.
The sexually explicit contents of​ the​ magazine paved its way to​ the​ common households and​ stayed on top with its rival, Playboy Magazine in​ terms of​ sales and​ popularity .​
Four years later, Bob Guccione expanded the​ operations of​ Penthouse Magazine to​ the​ United States.
Bob Guccione together with Kathy Keeton and​ some family members managed the​ privately owned company over the​ years .​
With the​ rise of​ Penthouse magazine, Bob Guccione also rose to​ fame and​ was known for​ his lavish lifestyle and​ spending including the​ Penthouse Mansion in​ Manhattan, gold chains, dream of​ building a​ portable nuclear device and​ casino without a​ gambling license.
The empire that started from Penthouse Magazine was earning Bob Guccione a​ fortune.
With the​ kind of​ business the​ Penthouse Magazine is​ in, attacks and​ condemnation from several groups were to​ be expected .​
The National Federation for​ Decency, a​ Christian conservative group now known as​ American Family Association, threatened to​ boycott stores that carry adult materials .​
In 1986, Attorney General Edwin Meese and​ an​ 11 member Commission on Pоrnography also sought to​ publish a​ blacklist of​ pоrnography distributors .​
About 20,000 retailers and​ convenience stores withdrew support to​ the​ magazine after the​ campaign, causing a​ decline in​ sales.
In 1992, an​ issue between Penthouse Magazine and​ United States Navy surfaced .​
The United States Navy reacted negatively on the​ issues of​ Penthouse Magazine being circulated and​ distributed around the​ military base .​
Distribution and​ sale of​ Penthouse Magazine, a​ magazine explicitly pоrnographic in​ nature, is​ said to​ be inconsistent with the​ rules and​ regulations concerning sexual harassment and​ human dignity.
The Military Honor and​ Decency Act signed by President Clinton in​ 1996 stated that the​ Secretary of​ Defense may not permit the​ sale or​ rental of​ sexually explicit material on property under the​ jurisdiction of​ the​ Defense Department .​
Also, a​ 1998 Supreme Court ruling held that a​ military base is​ not a​ public forum .​
Bob Guccione lost the​ battle.
Videocassettes gaining popularity and​ the​ steady rise of​ Internet users are some reasons that caused the​ steady decline of​ Penthouse Magazine circulation and​ other pоrnographic magazines like Playboy Magazine and​ Hustler Magazine .​
The Internet provided a​ cheaper and​ multiple avenues of​ satisfying the​ desire of​ a​ man .​
Also, a​ different level of​ satisfaction is​ achieved watching the​ glossy pictures come to​ life .​
Bob Guccione finally announced in​ April 2002 that Penthouse Magazine was going out of​ business.
Bankruptcy of​ Penthouse Magazine
On July 2003, Bob Guccione lost his famous Penthouse Mansion .​
The Penthouse mansion was composed of​ two townhouses built in​ 1879 .​
Rebuilt in​ 1920s by Jeremiah Milbank, it​ was one of​ the​ largest private residences in​ Manhattan .​
At the​ height of​ prestige, Bob Guccione bought the​ mansion in​ 1975.
On August 12, 2003, General Media, asubsidiary of​ Penthouse Magazine filed for​ Chapter 11 bankruptcy protection .​
It was thought that this move would help salvage the​ magazine.
Penthouse Magazine in​ Recent Times
In October 2003, announcement of​ the​ sale of​ Penthouse Magazine circulated .​
Later in​ 2004 General Media was renamed the​ Penthouse Media Group by owners Marc Bell a​ real-state developer and​ founder of​ the​ Globix corporation and​ Daniel Staton, an​ investor with diverse portfolio .​
Penthouse Magazine was repackaged.
Starting with the​ January 2018 issue, Penthouse Magazine no longer showed female genitalia, simulated sex scenes, or​ male genitalia .​
The change improved the​ declining sales but was still way below the​ original sales numbers of​ Penthouse Magazine during the​ heyday of​ the​ magazine.
In 2018, Penthouse Media Group had a​ total circulation of​ 326, 358 copies .​
Penthouse Magazine continues to​ increase sales as​ it​ works to​ become a​ competitor of​ the​ adult entertainment genre.

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