Pay Per Click Advertising 4 Things For Newbies To Note

Pay Per Click Advertising 4 Things For Newbies To Note

Pay Per Click (PPC) advertising is​ something most new website owners find difficult to​ master. the​ way PPC works is​ simple, you open a​ free account with a​ search engine (eg Google or​ Yahoo), then you place an​ advertisement for​ your website with a​ list of​ words (these are your "keywords") you wish to​ have trigger the​ showing of​ your ad, state how much you are willing to​ pay ("bid") for​ each visitor who clicks the​ ad and​ ends up on your website and​ set a​ daily maximum budget figure. the​ PPC search engine will then start to​ deliver visitors ("traffic") to​ your website.

When somebody types one of​ your keywords into the​ search engine, your advertisement will be shown. Its position will depend upon the​ amount you offered ("bid") on the​ keyword. the​ highest bidder gets number 1 position, the​ next highest gets to​ number 2 and​ so on (in the​ event of​ a​ "tied" bid, the​ position is​ decided on first come first served basis). the​ higher the​ position of​ your ad, the​ larger the​ number of​ people who will see it​ and​ the​ more likely you are to​ receive visits to​ your website. it​ is​ called Pay Per Click because you only get charged when someone clicks the​ link to​ your website, there is​ no fee for​ showing your advertisement.

The first thing to​ note is​ that although the​ way PPC works is​ simple, that is​ not the​ same as​ saying it​ is​ easy to​ use Pay Per Click advertising. Some people seem to​ take to​ PPC as​ naturally as​ breathing but, for​ the​ vast majority of​ people, PPC involves a​ steep learning curve and​ lots of​ experimenting and​ testing. for​ some people PPC brings major grief, lots of​ frustration and​ sometimes a​ lot of​ wasted expense. Here are a​ few simple tips to​ help anyone just starting out with Pay Per Click advertising.

Search Engine Size Matters.

There are literally hundreds of​ search engines for​ you to​ choose from when starting to​ use PPC Advertising. Some of​ these smaller companies will accept bids on keywords for​ a​ fraction of​ the​ minimum bid required by the​ bigger search engines. However, it​ would be a​ false economy to​ look only at​ price, you also need to​ take volume and​ quality of​ traffic into account as​ well as​ time spent managing your advertising campaigns. Google, Yahoo and​ Microsoft control about 90% of​ the​ total volume of​ search engine traffic between them. the​ remaining traffic is​ spread between the​ hundreds of​ smaller search engines. This means you might need to​ set up campaigns with 20 small search engines to​ match the​ traffic you would get from one Yahoo campaign. You might well be getting cheaper clicks this way but you would be spending 20 times as​ long managing the​ campaigns. Time is​ money: stick with Google, Yahoo and​ Microsoft when you first start using PPC advertising and​ save experimenting with small companies for​ later when experience will give you an​ advantage.

Never Pay More Than a​ Visit is​ Worth.

Of course you want to​ get as​ many visitors to​ your website as​ possible but never be tempted to​ increase your bids above a​ level you know will be profitable. There is​ no point in​ getting to​ the​ number 1 position for​ a​ search term if​ you have to​ pay more per click than a​ visitor will potentially earn for​ you. Work out your conversion rate (ie what percentage of​ visitors actually make a​ purchase) to​ estimate how much each visitor to​ your website is​ worth) and​ make sure your bids stay below that figure with a​ comfortable margin for​ profit. the​ way to​ get more visitors is​ to​ use more keywords, use the​ keyword research tool the​ search engine provides, select keywords carefully for​ relevance and​ add them to​ your campaigns.

Avoid the​ Obvious

Look for​ cheaper, less popular keywords and​ keyword phrases and​ take advantage of​ them to​ bring visitors at​ a​ much lower cost than the​ obvious popular keywords. Single words and​ two or​ three word phrases are most popular and, therefore, most expensive. Use keyword research tools to​ locate longer keyword phrases, similes and​ less frequently searched terms. Make sure your keyword research is​ matched to​ the​ individual search engines. the​ best keywords for​ Yahoo, might not perform well in​ a​ Microsoft campaign, so use the​ keyword tool provided by each company to​ build up your keywords and​ keyword phrases for​ the​ particular search engine.

Don't Think "Seen One Seen Them All"

Take time to​ learn how each search engine works. Although PPC works on the​ same principles throughout the​ Internet, each search engine has a​ different interface. the​ way you set up and​ manage a​ campaign effectively is​ different with each one and​ it​ is​ essential that you spend time learning how each one works. Failure to​ do this can mean you end up doing things the​ hard way or, worse still, it​ can cost you money. the​ search engines have different rules, eg on what words may be used in​ ads and​ the​ way keywords relate to​ your landing page. This means you can't take your Yahoo ads and​ keywords and​ just upload them into a​ Google or​ Microsoft campaign. Make sure you understand exactly how to​ set your maximum bid and​ daily budget level for​ each individual campaign: if​ you get that part wrong you could be waving goodbye to​ large amounts of​ wasted cash.

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