Organic SEO Top 10 Myths

Organic SEO Top 10 Myths



There are many SEO myths circulating on​ the​ Internet. These misconceptions are often crazy and while some are based on​ partial reality,​ others have spread due to​ the​ lack of​ being proved wrong.

Here is​ an​ example: Let’s assume you​ make a​ change to​ your website content. Maybe after a​ few days you​ notice that your Google ranking for a​ certain keyword has altered. Now,​ it​ would be natural for you​ to​ assume that your content change had led to​ change in​ ranking. However,​ it​ may not be true. Your ranking could have changed due to​ several reasons,​ and may have absolutely nothing to​ do with the​ changes made to​ the​ content.

Of course,​ this action of​ mixing up the​ cause and effect is​ a​ common error on​ the​ part of​ new SEOs. Well,​ if​ it​ were limited to​ just their work,​ I wouldn’t really mind it. But these guys are clueless and many a​ times spread their ignorance to​ other newbies on​ blogs and forums and create a​ ripple effect of​ newer myths. Here,​ I am making an​ attempt to​ discuss and clear the​ top 10 organic SEO myths:

Organic SEO Myth 1: you​ must submit your website URL to​ search engines. Once upon a​ time,​ this could have been the​ “in” thing. But since the​ past 5-6 years it​ has become unnecessary.

Organic SEO Myth 2: in​ order to​ get better ranking,​ you​ absolutely need a​ Google Sitemap. It’s partially correct. However,​ if​ you​ have built your site properly (ensured its crawler-friendly) you​ don’t require a​ Google Sitemap. That being said,​ having one won’t hurt you​ and you​ can even use other Webmaster Central tools offered by Google,​ but this doesn’t guarantee higher ranking.

Organic SEO Myth 3: For higher rankings,​ update your website regularly. Regular updating of​ your content pages may certainly increase the​ crawl rate for search engines,​ but not your website rankings. Only update your website content it​ is​ necessary and not because search engines will like it​ any better. as​ a​ matter of​ fact,​ the​ highest ranked websites on​ Google are those that haven’t been updated in​ years!

Organic SEO Myth 4: PPC (pay per click) ads can help or​ hurt rankings. What amuses me most is​ that several people believe that participating in​ Google AdWords campaigns will hurt their organic SEO ranking,​ while many other believe that PPC will spike the​ traffic and up the​ ranking. All I can say is​ that neither of​ this is​ true!

Organic SEO Myth 5: Not following guidelines on​ Google will ban your website. Google’s guidelines are common sense but not mandatory. It’s advisable to​ read them,​ however just don’t do any thing purely for search engines and you’ll be fine.

Organic SEO Myth 6: Buying links can lead to​ banning of​ your website. it​ is​ partially true again. Google doesn’t like to​ count paid links as​ votes for a​ website page. Mostly Google is​ unable to​ find out if​ the​ links are paid for,​ but even if​ it​ does,​ it​ won’t count the​ links. Google won’t ban your website in​ any case. a​ quick update,​ Google has made it​ easier to​ report paid links in​ sites that are unrelated to​ your site. Thought the​ reasoning is​ yet unclear and best practice should tell you​ don’t buy links in​ unrelated site to​ your theme.

Organic SEO Myth 7: Header tags or​ H1 should be used to​ ensure high ranking. There is​ no evidence to​ prove this. However,​ this is​ one of​ the​ most common myths. you​ can reach top Google positioning without H1 but they certainly don’t hurt so use H tags correctly.

Organic SEO Myth 8: Meta keywords tag need to​ be used on​ your page. the​ fact is​ that a​ Meta keyword tag was introduced to​ use keywords that are NOT on​ the​ site page already! However,​ this tag is​ ignored by Google in​ any case.

Organic SEO Myth 9: the​ SEO copy should be 250 words in​ length. 250 words is​ not really an​ optimal number nor is​ it​ specific for SEO rankings. Easily,​ 250 words allow one to​ write a​ good marketing copy and can be optimized for 3-5 main key phrases. However,​ shorter SEO copies work just as​ well.

Organic SEO Myth 10: Your pages should be optimized for the​ long tail keywords. This is​ not true. Nowadays,​ long-tail keyword phrases are no longer effective as​ not many pages use them and not many people search using long tails. you​ can include these keywords in​ blogs or​ even an​ article,​ but that is​ not really optimization.

Remember don’t go spreading any SEO myths that you​ believe may be true. Test it​ yourself several times on​ different websites before reaching any conclusion as​ there are other factors involved as​ well.




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