Ontological Text Recognition The New SEO Reality

Ontological Text Recognition The New SEO Reality



The old days of​ SEO are gone. Just not too long ago,​ standard SEO practices would place a​ site in​ the​ graces of​ the​ major search engines. Let's examine what these standard techniques are before I venture into the​ copywriting/ontological part of​ SEO.

-Clean code and use of​ a​ CSS. it​ is​ still imperative to​ write in​ clean code and avoid proprietary tags or​ server side extensions such as​ the​ ones created/required by certain web design programs. Use a​ cascading style sheet to​ reduce attribute clutter.

-Keyword density. the​ accepted parameters call for keyword presence on​ each page in​ order to​ rank well for the​ particular term. Too little density and the​ search engines will not rank the​ site well and too much will be viewed as​ spam.

-Unidirectional and reciprocal linking. the​ more sites linking to​ one and the​ better the​ site will score. Note: reciprocal links are being discounted by Google in​ particular because of​ rampant,​ free for all link exchange abuse. Make sure anchor text reflects the​ keywords being targeted when conducting a​ link campaign.

The standard above guidelines are what many SEOs are focusing on​ to​ help websites in​ the​ top rank arena.

While these are still the​ basics,​ we are seeing a​ a​ shift in​ the​ ranks where sites rank extremely well for a​ keyword without such term even being present on​ the​ page. How is​ this possible? the​ only possible explanation is​ the​ contextual text relationship or​ theme of​ a​ site.

Google seems to​ be at​ the​ forefront of​ this technology: the​ sites that are doing well even for terms that are not present in​ the​ text or​ anchor links are very rich in​ related content. Also,​ very important,​ the​ site relates to​ the​ particular key phrase. Let's try an​ example: when searching for "market timing",​ a​ site is​ in​ the​ top 3 in​ Google. the​ site has hundreds of​ pages indexed and deals with market research for stocks,​ stock buying and investment decision tools. a​ human being reading through the​ site found by searching for market timing will find the​ site extremely informative and pertinent to​ the​ search. Then,​ how is​ it​ possible that Google could rank it​ high if​ it​ is​ just blindly indexing the​ text to​ find the​ exact keyword? the​ answer is​ ontological text recognition. By reading the​ contextual relationship between words and paragraphs,​ Google is​ capable of​ "understanding" that the​ site,​ without mentioning a​ particular keyword,​ will be relevant when a​ user searches for it.

What does this mean for you? Simply put,​ a​ lot. Copywriting is​ king. Well written content,​ informative article writing in​ conjunction with standard SEO techniques are the​ new search optimization reality. it​ means more work but also the​ advantage of​ maintaining more solid ranks over time as​ no competitor site can just easily tweak some code to​ rank higher. We have been focusing heavily on​ this new aspect to​ find the​ best way to​ create user friendly and rich content that will be positively received by search engines and searchers alike.




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