On Page Search Engine Optimization SEO Primer

On Page Search Engine Optimization SEO Primer

Once your small business has an​ established website,​ you’ll find that the​ top three search engines (Google,​ Yahoo,​ MSN) will provide the​ bulk of​ your traffic – with Google probably sending you​ more visitors than all other sources combined. Sure,​ you​ can submit to​ directories and exchange links with other websites,​ but they will not directly provide much traffic. Now,​ it’s probably fair to​ say that you​ should focus almost all of​ your online marketing efforts to​ ranking well in​ the​ most popular search engines. Below,​ I’ll list some tips to​ help you​ do just that.

Target Specific Key Phrases

Try to​ think what keywords a​ potential customer or​ client is​ going to​ use to​ search for a​ business in​ your industry. Now,​ take those keywords and make them more into more specific key phrases. For example,​ if​ you​ are a​ website designer,​ then you​ would want to​ use a​ key phrase to​ give your term a​ geographical focus like: “Windsor Ontario website design”. Or,​ if​ you​ specialize in​ small business website design,​ use: “small business website design”. you​ want to​ stay away from keywords that are too general because they are very competitive terms. if​ you​ choose to​ target “website design”,​ you’re going to​ be competing against every other web designer around the​ world – good luck!

On-Page Optimization

Now that you​ have chosen just a​ few specific keywords,​ we need to​ include them in​ your website so the​ search engines will know that your business relates to​ those terms. Try to​ only target one or​ two keywords or​ key phrases per page. Be sure to​ include these keywords or​ phrases in​ you​ Title tag,​ Meta Description tag,​ and Meta Keywords tag. Don’t worry about the​ Meta Keywords tag too much – the​ search engines (Google Especially) give this tag little or​ no weight when determining search engine relevancy. Here are some more ways to​ include your keywords or​ phrases in​ your pages:

H1 or​ H2 Tags: why not include an​ H1 tag right at​ the​ top of​ the​ page with your key phrase. Follow that up with an​ H2 tag including another key phrase or​ word. But,​ make sure that you​ use both tags,​ in​ use them in​ the​ proper order – H2 following H1.

Body of​ Page: make sure you​ include your key phrases in​ the​ text in​ the​ body of​ the​ web page. Make sure that it​ sounds natural,​ though. Don’t include it​ too many times or​ you​ may be penalized for “key word stuffing”.

Bold,​ Italics & Underline: in​ the​ body of​ your web page,​ try to​ use these tags to​ emphasize your keywords.

Bulleted Lists: try to​ include your key phrases in​ a​ bulleted list. Remember,​ it​ should look natural.

Alternate Text Tags: include alternate text to​ describe the​ various images on​ your website. This tag allows blind Internet users to​ understand what images you​ have on​ your site. Search engines index this information and you​ can use it​ to​ your advantage by including a​ couple key phrases.

Include Relevant Content

Content is​ now king when it​ comes to​ search engine optimization today. Why should your website be important if​ it​ doesn’t include any information that could interest a​ visitor? Including information and articles regarding your product,​ services,​ or​ industry is​ the​ best way to​ let the​ search engines know that your website really matters. There are hundreds of​ article directories that allow you​ to​ freely use their articles on​ your website. All you​ are asked to​ do is​ provide a​ link to​ the​ author’s website at​ the​ end of​ the​ article. if​ possible,​ try to​ write a​ few articles yourself so you​ can have some original content. Google and the​ other search engines will know if​ you​ are using someone else’s article. There’s nothing wrong with this,​ although they will give you​ a​ lot more credit if​ the​ work is​ original. My last suggestion: update your website on​ a​ regular basis. at​ least every month you​ should be adding some new content to​ your website. the​ search engines want to​ give the​ high rankings to​ websites that have fresh content added on​ a​ regular basis.


Search engine optimization is​ not an​ exact science. Nobody really knows how the​ search engines determine where a​ site will rank in​ the​ search results. the​ preceding article will give you​ the​ basic knowledge to​ obtain a​ decent position. you​ will have to​ continually fine-tune your website and analyze a​ competitor’s website to​ improve your positioning. Unfortunately,​ it​ still doesn’t end there. There are a​ number of​ off-page factors that determine how well your website will rank. I will discuss these factors in​ a​ later article,​ but this is​ a​ good place to​ start for now.

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