On Page Optimization Analyzing Competition In SEO

On Page Optimization Analyzing Competition In SEO



A successful SEO process comprises of​ multiple steps and one of​ the​ important steps is​ analyzing competition. Competition plays the​ all important role in​ defining the​ growth of​ your business. if​ you​ undermine competition,​ you’ll be out of​ the​ market in​ no time. Hence you​ need to​ not only identify your competition but also see and analyze how they have positioned their website to​ sell their services or​ products.

There is​ no perfect or​ specific time for analyzing your competition. Whether you​ are at​ the​ bottom of​ the​ ladder or​ at​ the​ top,​ competition is​ always going to​ be there. the​ only thing that will change is​ the​ face of​ the​ competition,​ the​ tactics and the​ technology. Competition analysis will help you​ to​ find the​ way to​ the​ top of​ the​ table or​ in​ terms of​ page ranking.

This article covers the​ various on​ page factors like Meta tags,​ keyword density,​ etc. that will affect your standing in​ the​ face of​ competition and determine your fate in​ a​ SEO environment.

There are basically three key on​ page factors you​ need to​ consider for competition analysis and they are:

1. Meta tags and titles
2. Keyword density
3. Special formats

Meta Tags and titles

In the​ recent past,​ the​ value/usage of​ Meta tags has gone down but it​ is​ still important to​ add them on​ your site. More and more weight age is​ being given to​ titles as​ they make an​ SEO campaign effective.

When you​ analyze Meta tags and titles,​ you​ are basically trying to​ find a​ way to​ enhancing the​ performance or​ effectiveness of​ a​ keyword to​ attain optimum keyword density. if​ you​ check a​ KDA tool then it​ will tell you​ what percentage of​ your competitors tags contain the​ targeted/primary keywords. Some of​ the​ advanced KDA tools display the​ average of​ these percentages.

Keyword Density

Keyword density is​ one of​ the​ key driving factors for effective SEO. There has been a​ debate going on​ for some time now to​ decide what the​ optimal keyword density is. Many experts feel that it​ is​ unimportant but the​ truth is​ that most search engines look for the​ various on​ page factors and to​ make SEO possible or​ effective a​ certain percentage of​ your online content needs to​ have the​ targeted/primary keywords. the​ existence of​ a​ certain percentage of​ key phrases will indicate to​ various search engines that your web site is​ relevant based on​ a​ given phrase.

But on​ the​ other hand when we talk about keyword density,​ it​ doesn’t mean that your content will be crammed with keywords. you​ can always use an​ advanced KDA tool to​ help you​ find the​ optimum level of​ density for your business or​ industry. Once you​ get the​ keyword phrase,​ you​ can use it​ in​ the​ title and in​ percentages that vary from 1% to​ 3% depending on​ the​ requirement.

Special Formats

Special formats include different elements used within the​ content format like colors,​ highlighting,​ anchor text etc. the​ special format helps in​ making a​ particular part of​ the​ content stand out especially when a​ search engine is​ trying to​ spider your site.

Positioning is​ important for special formats as​ you​ need to​ position your keyword in​ the​ right places within the​ content on​ a​ particular page. you​ will also have to​ position the​ keyword and the​ entire content with respect to​ the​ page code.

A special format helps in​ positioning specific content and displays them as​ important with respect to​ the​ rest of​ the​ content. if​ you​ are able to​ use special formats well then it​ will certainly help you​ to​ improve your website rankings.

The bottom line is​ that competition will always exist whether you​ remain in​ the​ industry or​ whether you​ change your industry and the​ best way to​ fight it​ by analyzing it​ and getting ahead of​ it​ and always keep one step ahead!




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