Off Page Search Engine Optimization SEO Primer

Off Page Search Engine Optimization SEO Primer

In the​ earlier years of​ search engine optimization,​ it​ was all about on-page optimization. Things like the​ page title,​ Meta tags,​ heading tags,​ comment tags,​ and anchor text were the​ only things that mattered. Keyword stuffing could easily get your website to​ the​ top of​ the​ search engines results page. if​ I wanted the​ number one position,​ all I had to​ do was copy my competitor’s page,​ add my keyword one more time,​ and viola – I’d rank first. These days,​ things aren’t quite that easy. in​ order to​ obtain top positioning in​ the​ search results,​ your website has to​ gain to​ credibility or​ “web cred” in​ order to​ be recognized as​ important.

Optimize Your Domain Name

As of​ this writing,​ appears that the​ search engines do weight the​ fact that your domain name has your keywords in​ it. Problem is,​ many SEO professionals and amateurs are exploiting this by registering domains with the​ keywords in​ it,​ separated by dashes. Nobody knows how long the​ search engines will continue to​ weight this factor,​ but none the​ less,​ it’s probably not a​ bad idea to​ include a​ keyword or​ phrase in​ your domain name,​ but don’t get out of​ hand:

The number of​ years your domain has,​ and will be,​ registered for also has an​ effect on​ search engine rankings. if​ you​ have an​ older domain name,​ it​ is​ generally concluded that the​ website is​ not spam and will probably be around for years to​ come. This makes sense – Google should give higher priority to​ a​ website that’s been around for 5 years,​ than give the​ high ranking to​ a​ brand new,​ untested website. it​ may be a​ good idea to​ acquire a​ domain name that been around for a​ few years and also contains one of​ your keywords. the​ downside is​ that this option may be expensive. if​ you​ don’t have the​ budget for that,​ Google also seems to​ give credit for the​ number of​ years that the​ domain is​ pre-registered. I’ve looked at​ some data,​ and it​ seems that if​ you​ register your domain for a​ few years out,​ Google assumes you​ don’t have a​ fly-by-night website and you​ may be entitled to​ a​ slightly higher ranking. Given the​ miniscule cost of​ registering a​ domain name these days,​ it’s probably not a​ bad idea to​ register your domain name for 3 years rather than 1.

Page Rank

Google assigns each web page a​ Page Rank based on​ the​ number and quality of​ inbound links you​ have pointing to​ your website. you​ can view your website’s page rank by downloading the​ Google Toolbar. Your page rank will be displayed as​ a​ green bar measuring from 1 to​ 10. Don’t worry if​ you​ only have a​ Page Rank of​ 1 or​ 2 – most websites do. in​ order to​ get your number up (4 or​ 5 is​ pretty good),​ you’ll have to​ get other websites to​ link to​ you.

Quality Counts More Than Quantity

As soon as​ webmasters realized the​ importance of​ back links,​ numerous schemes were hatched in​ an​ attempt to​ build up thousands back links very quickly. Google has since caught on,​ and if​ your website acquires too many low-quality links too fast,​ you​ may get penalized. Here are some tips to​ obtain the​ best quality back links:

One-way links are better than reciprocal links. Reciprocal links are being de-valued because it​ is​ not natural linking – it’s an​ arrangement between the​ webmasters. if​ you​ can afford it,​ it​ may be a​ good idea to​ buy some one-way links to​ your website.

Get links from pages with a​ high Page Rank because some of​ that will pass through to​ your site,​ increasing your own site’s Page Rank.

Get links from sites in​ a​ related industry or​ geographical location. I do a​ lot of​ web design in​ my home town of​ Windsor,​ Ontario. Therefore,​ I make sure that I buy or​ trade links from other web design related sites,​ Canadian,​ Ontario,​ and Windsor directories. Google will see that your site is​ relevant if​ you​ do this.

Make sure your keywords are included in​ the​ link from other sites. if​ your keyword is​ included in​ the​ anchor text,​ Google will assume that your site relates to​ that particular keyword.

Get a​ listing in​ Open Project Directory (DMOZ),​ if​ you​ can. Only the​ best sites get into DMOZ,​ and it​ gives your site a​ lot of​ credibility in​ the​ eyes of​ the​ search engines.

Don’t inter-link your websites! if​ you​ think you​ can just link all of​ your own websites together and improve your Page Rank,​ forget it. Google will see that the​ IP address of​ all domains is​ the​ same,​ and,​ either give you​ little or​ no credit,​ or​ if​ you​ have a​ lot of​ sites inter-linked,​ penalize you.

Let last tip I’ll leave you​ with is: make sure to​ maintain your links. Google,​ for one,​ does not immediately give you​ credit for your links. the​ age of​ the​ link plays an​ important role,​ and as​ the​ months go by,​ those links which were maintained for long periods of​ time will carry a​ lot of​ weight. Good Luck!

Off Page Search Engine Optimization SEO Primer

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