Off Page Optimization Analyzing Competition In SEO

Off page factors are as​ important as​ the​ on​ page factors while analyzing competition to​ enable a​ successful SEO campaign. Off page factor can be termed as​ external factors that affect SEO and these factors include incoming links,​ page rank etc.

The first place to​ start the​ process of​ analyzing the​ links on​ your competitor’s website is​ at​ you​ can run a​ link here and will find some of​ the​ links but not all. you​ will probably find only 5% to​ 6% of​ real links for your primary competitors. in​ fact a​ better option than Google is​ Yahoo,​ which displays a​ higher percentage of​ real links to​ your competitor’s website. But finding the​ number of​ links is​ not the​ only way of​ analyzing competition.

If you​ are wondering why the​ off page factors like finding real links are integral to​ a​ successful SEO campaign in​ the​ face of​ competition then the​ answer is​ that the​ factors will determine the​ value of​ the​ link. the​ number of​ links at​ your competitor’s website is​ the​ least important factor because a​ particular site can have 5000 incoming links and all of​ them can be from a​ single source/site with a​ low page ranking. in​ such a​ scenario,​ the​ number of​ links will hold no value.

If you​ have the​ information regarding the​ number of​ links that your competitor's site has and the​ different or​ single sites from where these are links are generated then you​ will be able to​ isolate their weakness as​ far as​ link counts are concerned. in​ SEO,​ if​ you​ have multiple links from one particular website then it​ doesn’t have much value in​ the​ face of​ multiple links from multiple websites.

Relevancy of​ incoming links is​ very important and has been gaining a​ lot of​ importance lately. the​ unfortunate part is​ that it​ is​ one of​ the​ toughest factors to​ gauge and hence you​ might end face to​ face with the​ question of​ what really constitutes relevancy.

If you​ visit a​ content development firm and find a​ link to​ a​ SEO website then the​ link makes sense being there on​ the​ website and this is​ one way of​ gauging relevancy. if​ you​ feel that visitors will actually click a​ particular link then its existence is​ relevant. if​ your competitor website has 5000 links then it​ doesn’t mean that you​ check each one of​ them to​ find out how relevant they are. in​ stead you​ can check only the​ few important links,​ which will basically be the​ ones that have a​ higher page rank.

You can find or​ identify such links by using the​ external analysis features of​ the​ Total Optimizer Pro. of​ course there are other tools available online,​ which have the​ same capabilities of​ being able to​ break down the​ various keyword density elements. the​ only advantage is​ that Total Optimizer Pro offers a​ detailed analysis of​ the​ various external SEO factors involved in​ competition analysis.

Your first step will be to​ isolate the​ various domains from where the​ links are being sent. if​ there are a​ huge number of​ links coming from fewer domains then it​ means that the​ competition is​ lower. the​ next aspect to​ look at​ is​ the​ PageRank breakdown for these links. if​ the​ number of​ links with high PageRank is​ higher then it​ will mean that the​ competition is​ difficult.

Once you​ have all information on​ various links on​ your competitor’s site,​ the​ next step is​ to​ duplicate the​ information on​ your website so that you​ can get ahead of​ your competition. the​ important thing to​ remember here is​ that your competition might do the​ same with you​ and hence you​ need to​ do much more than duplicate their links to​ make your SEO campaign effective.

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