Networking Clubs And Their Relevance To Contract Cleaners

Networking Clubs And Their Relevance To Contract Cleaners



Networking Clubs and​ Their Relevance To Contract Cleaners
If you are a​ new business just starting out into the​ world of​ contract cleaning then your immediate aim is​ to​ gather as​ many new customers as​ you can and​ constantly grow the​ business .​
The initial stages are hard and​ it​ is​ difficult to​ gain those first few customers .​
How gain you gain a​ foothold in​ this highly competitive market? Many of​ the​ marketing strategies you might employ have been explained in​ previous articles .​
One area that was not explored in​ these articles was networking .​
As a​ new business you will probably receive a​ number of​ invitations to​ go along to​ various local networking organisations meetings .​
At these they will no doubt try and​ impress upon you the​ huge benefits to​ be gained by networking .​
You will also be told how much business was generated for​ its members over a​ period of​ time .​
All will seem very impressive and​ like myself you may very well be impressed enough to​ join the​ weekly breakfast or​ luncheon meetings .​
This could cost you anything up to​ £500 a​ year to​ be a​ member plus the​ cost of​ the​ meal or​ maybe as​ little as​ the​ cost of​ the​ meal .​
Some of​ the​ internet networking organisations charge a​ small monthly fee and​ then organise monthly local meetings .​
When I​ started out into the​ field of​ commercial cleaning I​ was willing to​ try anything that might generate business so I​ joined a​ number of​ these organisations .​
So how successful was this as​ a​ means of​ expanding my business?
I did in​ fact persevere with some of​ these breakfast meetings for​ a​ whole year, having paid the​ yearly subscription it​ was in​ fact something of​ a​ necessity .​
However it​ does not take long to​ realise that the​ people who attend these meetings are not in​ fact your likely customers .​
Many of​ the​ individuals who attend networking meetings are just starting out in​ their business and​ are operating as​ sole traders working from home and​ not in​ any way, shape or​ form likely to​ be your potential customers .​
Others are well established but still operate as​ single entities such as​ business coaches and​ have no office as​ such .​
Others may be proprietors of​ shops just starting out and​ these are potential customers .​
However you as​ a​ contract cleaning company are looking to​ clean offices and​ office complexes and​ these are inhabited by well established companies who do not by and​ large participate in​ local networking groups .​
So you are not going to​ come in​ contact with the​ group who are going to​ provide the​ more lucrative cleaning contracts .​
I can look back on my time with these networking groups as​ a​ learning experience and​ we probably just about recouped our membership fees .​
Other than that very little long term benefit was derived from the​ experience .​
Networking it​ would seem from my own experience is​ not a​ path I​ would necessarily recommend to​ the​ start up cleaning business .​
Use that time period to​ utilise other marketing techniques which are more useful to​ the​ cleaning business entrepreneur .​
If you do fancy the​ idea of​ networking then you must target a​ different audience .​
That is​ the​ established businesses, and​ to​ do that you will need to​ join such organisations as​ the​ Chamber of​ Commerce where your networking will not be so overt and​ often done in​ a​ more sociable and​ relaxed atmosphere.




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