Monitoring Email Deliverability

Monitoring Email Deliverability



Monitoring Email Deliverability
The world of​ business communications has changed dramatically in​ the last two decades and with it​ the way you go about marketing your products has changed too .​
In this new century if​ you are not assured you can be successful with internet marketing and to​ do so using email, you are behind the curve in​ getting to​ the customer base you need before your competitors too .​

For many companies the only way to​ reach the volume of​ customers you need to​ reach to​ reach your financial goals is​ through mass email advertising campaigns .​
But the services you can subscribe to​ are costly .​
If you pay a​ price to​ deliver 100,000 emails to​ potential customers and only 5000 actually get to​ those email inboxes because spam filters are catching your advertisements first, then you have wasted a​ lot of​ money .​

The only way you can really know what percentage of​ emails are getting through to​ the customers is​ to​ find a​ way to​ monitor them .​
That is​ why employing an​ independent agency that can help you track your emails makes sense .​
If that company can deliver to​ you a​ report that shows in​ detail and by ISP what percentage of​ your emails are being trapped by filters and conversely how many are getting to​ customers, you have what you need to​ make some decisions about how to​ spend your internet marketing budget in​ the next quarter .​
But that data has to​ be reliable and usable to​ you and it​ must be graphic so you can use it​ in​ presentations to​ current management to​ illustrate the problem and what you plan to​ do with it.
It makes sense to​ look into the top email delivery monitoring services to​ determine if​ they can provide you with those statistics .​
An example of​ such a​ service is​ DeliveryMonitor.com .​
This service makes it​ possible to​ see in​ detail how many of​ your emails are getting to​ their intended email inboxes, how many are being diverted to​ spam filters and how many vanish entirely from the internet (presumably automatically deleted by spam filters) .​
This information is​ reported by major ISP so you can quickly spot if​ your message is​ being caught more often by one ISP than another.
Armed with this kind of​ information, you can dig deeper to​ find out what spam detection rules the ISPs in​ question are using and then tailor your next mass communications email so your message is​ approved by the ISP filters and goes on to​ the customers .​
The outcome is​ that if​ the service is​ accurate, within a​ matter of​ months, you will have what you need to​ fine tune your email marketing plan and see a​ significant improvement in​ successful delivery of​ your advertising to​ customers .​

When you see that percentage start to​ go up, you will immediately see a​ corresponding increase in​ inquiries about your product or​ services followed by an​ increase in​ sales .​
That kind of​ refinement of​ your marketing program is​ exactly what needs to​ be done every week and every month by your marketing department to​ assure long term success in​ this modern world of​ digital commerce.
A good email delivery monitor provides two important services for your business .​
The first is​ the one we just described .​
By giving you the data you need to​ evaluate why your emails are not getting to​ the customers email boxes, you can make changes to​ fix the problem and see a​ dramatically higher rate of​ success for your marketing dollar.
But the second service is​ just as​ valuable because the reports, statistics and graphs that are given to​ you are crucial both for your management of​ internet advertising and for communication with corporate management .​
You are going to​ be held accountable for the success of​ your internet marketing programs .​
This data will help you be able to​ show both where you are successful and where work needs to​ be done and to​ show management the path to​ success you have planned.
This is​ not a​ commercial for any one service but DeliveryMonitor is​ a​ good example of​ how they work and a​ good starting place for your evaluation .​
But be a​ thorough business person and evaluate the field of​ services so when you do budget to​ bring a​ email delivery reporting service on board as​ a​ vendor, you know what you are paying for and you know what they can do for your business.




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