Microsoft To Conquer Localized Media Delivery Problems

Microsoft To Conquer Localized Media Delivery Problems



Microsoft To Conquer Localized Media Delivery Problems
From the​ time that commercial paid advertisements and​ other media content came into being, it​ inadvertently led to​ an​ increase in​ the​ demand for​ more highly targeted and​ effective marketing campaigns on the​ Internet.
But the​ Internet is​ constantly evolving and​ with all the​ changes that went on, it​ is​ a​ wonder how the​ marketing industry is​ going to​ cope .​
Fortunately, most search giants are diligently working on ways to​ resolve that issue .​
Take for​ example Microsoft who recently expressed its hope to​ develop localized media directory .​
This is​ a​ system that advertisers can use in​ order to​ create a​ more localize content, which they can send to​ various websites.
Before, advertisers only used one approach in​ terms of​ providing advertisements on a​ website and​ this is​ to​ try to​ determine the​ subject matter of​ a​ page .​
After that they tried to​ provide advertising suitable to​ that content .​
However, most advertisers nowadays are more interested in​ sending advertising that will go to​ an​ audience in​ a​ certain area or​ region.
Advertisements that were subjected to​ content can be targeted to​ specific geographical locations by looking at​ the​ IP address of​ a​ visitor .​
However, this kind of​ approach more often than not results in​ serving the​ visitor with advertisements based upon the​ location of​ the​ owner of​ the​ IP address .​
One problem that may result from that is​ when a​ visitor uses a​ large ISP, which is​ actually located some distance away from where he or​ she is​ viewing a​ site from.
So a​ logical alternative would be to​ try to​ collect some geographical location information from the​ visitor themselves .​
Here you would have to​ rely upon a​ user of​ a​ personalized web service to​ provide you with that information .​
An example of​ this information is​ a​ phone number, zip code, or​ something else that can tell where they are located at.
But then not everyone feels comfortable providing that type of​ information of​ information online .​
What with all those horror stories about identity theft, which abounded the​ web? Chances are you will have a​ hard time fishing out information .​
Another drawback here is​ that the​ information might not be that credible? Why, well somebody might have supplied that information in​ order to​ get something like information about local weather and​ once they move they will not bother to​ change the​ information that they previously supplied.
So what do you do? Well, another to​ go about delivering ads based upon location would be to​ try to​ comprehend the​ location of​ the​ site .​
That is, if​ there is​ one associated with it​ and​ served yellow pages styled ads on that page .​
There is​ a​ patent application assigned to​ Microsoft, which was released recently .​
The said patent look at​ various ways to​ display ads related to​ what it​ believes is​ the​ location of​ a​ site.
The patent which was entitled, System and​ method for​ automatic presentation of​ locality-based content on network site was invented by Microsoft data mining analyst Li Li .​
It was filed on September 23, 2004 and​ was published March 23, 2018.
According to​ the​ patent’s abstract the​ invention is​ associated to​ the​ field of​ network services .​
To be more precise it​ is​ basically a​ proposal for​ automatically filtering and​ delivering locality-based advertisements or​ other media to​ Web or​ other networked sites that display a​ local nature or​ connection .​
An interesting aspect here is​ that it​ may allow the​ user to​ view ads and​ other content which may be similar to​ an​ online yellow pages experience, where advertisements and​ other content are automatically grouped according to​ region or​ area.
The type of​ information that may be looked for​ upon a​ site may include postal or​ zip codes, telephone numbers, town or​ state names, call out signs for​ radio or​ television stations, as​ well as​ other geographic indicators.
This type of​ information would be collected by program instead of​ being done manually as​ before .​
Also, this information would be accumulated in​ a​ content server .​
Then it​ would be matched with advertisements or​ other content, which will eventually be served to​ the​ visitor of​ a​ site.
Examples of​ some of​ the​ types of​ advertisements and​ content that may be served were described in​ the​ patent .​
Some of​ the​ examples cited may include listings of​ local television and​ radio programming, as​ well as​ advertisements or​ promotions for​ groceries, restaurants, flower shops, car dealerships, real estate services, and​ so on.
The location of​ a​ website can also be ascertained with the​ use of​ other techniques .​
This may include a​ look at​ the​ behavior of​ users, for​ instance the​ clicking of​ business name, telephone number or​ other links.
So is​ there really a​ need for​ this so-called Microsoft invention? Indeed there is​ .​
You see, although web pages or​ services that are capable of​ tracking user inputs in​ order to​ generate localized content still rely on detecting inputs or​ behavior from the​ user side .​
Due to​ that dependency, if​ a​ user chooses not to​ submit their ZIP code, telephone number or​ any identifying information, it​ will no longer be possible to​ generate localized ads or​ content to​ the​ user .​
Also, even if​ it​ did manage to​ generate localized ads or​ content there is​ no way to​ ensure their accuracy .​
And this is​ just one example of​ the​ various problems associated in​ localized media delivery.
If Microsoft will be able to​ successfully develop this patent then that would be another breakthrough under their belt .​
Just imagine a​ way to​ address all the​ ongoing issues and​ problems in​ localized media deliver, that one will be thoroughly appreciated by the​ marketing industry .​
If indeed there is​ a​ way then Microsoft will find it .​
After all, they did not gain the​ title of​ a​ worldwide leader in​ software, services and​ Internet technologies for​ nothing.
Microsoft was founded way back in​ 1975 .​
For more than three decades the​ company had consistently provided the​ public with a​ wide range of​ products and​ services .​
These products and​ services are especially designed to​ help people succeed in​ their respective businesses by providing innovative software and​ programs .​
Among the​ company’s famous trademarks are Windows Media, Windows and​ MSN.




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