Managed Link Strategies The Page Brin Effect

Managed Link Strategies The Page Brin Effect

Improving your websites rankings in​ search engines requires an​ effective link strategy.

In the​ development period of​ Google's existence, its founders, Larry Page and​ Sergey Brin, were burning the​ midnight oil trying to​ discover a​ way to​ determine the​ importance of​ a​ web site.

The concept they arrived at​ is​ now known as​ link popularity.

The basic idea is​ simple: if​ web site "A" has a​ lot of​ other web sites linking to​ it, then all these llinking sites must think that web site "A" is​ important.

In other words, each incoming link to​ your web site can be considered as​ a​ vote. the​ more votes your web site achieves, the​ more importance Google, and​ other major search engines will give to​ it. This means that in​ the​ all seeing eyes of​ search engines your web site is​ more relevant if​ it​ has a​ lot of​ incoming links. So the​ more relevancy you can acquire for​ your web pages means higher search engine rankings (all major search engines appear to​ have adopted the​ Google model).

After your web site has been assessed for​ the​ number of​ incoming links (or backlinks), and​ the​ quality, see later, of​ those links, Google will assign a​ value, called Page Rank (PR), to​ the​ web pages on your web site. This is​ a​ numeric value between 0 and​ 10. Higher PR indicating more importance.

So, improving my web sites Google ranking is​ as​ simple as​ that?

Unfortunately the​ answer is​ NO! This is​ because the​ Google algorithm is​ a​ complex beast. There are over one hundred other things that Google check for, and​ there are different types of​ links. Each type carrying more or​ less relevancy.

So, the​ types of​ link are:

1) Outgoing: where your site links to​ another site. No use to​ you in​ terms of​ PR.

2) Reciprocal: where two sites exchange links, this now has less value than it​ used to​ have since a​ recent Google update, but is​ still effective on other search engines.

3) One way Incoming: a​ link to​ your site pure and​ simple, where your site does not link back. This is​ what you need to​ build PR. This is​ a​ vote for​ your site and​ is​ far more powerful than a​ reciprocal link.

What's in​ a​ name?

Now you know the​ type of​ link that's needed (how to​ get one-way incoming links will be discussed elsewhere) there is​ still more that will affect your PR. This concerns the​ link anchor text. Link anchor text is​ the​ visible part of​ a​ link, i.e., the​ text you click on.

Link anchor text in​ a​ link pointing to​ your home page should contain the​ main keyword that your home page is​ optimised for. However, if​ you have many links all with the​ same anchor text it​ looks, to​ Google, like spamming and​ may cause lesser significance being given to​ those links. Therefore, vary your anchor text.

As can be seen, generating a​ successful crop of​ links can be a​ time consuming process. and​ there are many pitfalls along the​ way.

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