Magazine Publishing Circulation

Magazine Publishing Circulation



Magazine Publishing Circulation
One very important component of​ magazine publishing is​ circulation .​
It is​ probably just as​ important as​ your magazine itself .​
After giving so much of​ your time and​ energy coming up with concepts and​ finally choosing the​ one that you think will do your wonders then you of​ course proceed to​ promoting your magazine .​
You think you have the​ dream team of​ a​ marketing and​ publicity committee.
Their plans and​ grandiose and​ the​ initial implementation seem to​ point in​ the​ direction of​ a​ popularity explosion .​
Soon your magazine will be known everywhere but wait, are your magazines out on the​ stands already? Will your target consumers be able to​ buy it​ anytime and​ anywhere they can think of​ purchasing it? These are questions that can be addressed by your circulation department, a​ team which should be just as​ brilliant as​ your other teams.
When you launch a​ magazine, it​ is​ very important that you have very good circulation managers who are great at​ determining the​ best circulation points and​ as​ well as​ great in​ teaming up with circulation partners .​
Let us start off with circulation points .​
Your research and​ other important details behind the​ forming of​ the​ magazine will be very important to​ the​ circulation team.
Your target market’s hobbies and​ interests in​ short their psychographics and​ demographics will play a​ major role in​ ticking off which places should be considered as​ circulation points .​
Identifying these areas is​ crucial as​ an​ initial step .​
The next steps will be determinant of​ the​ decisions made from there.
Moving on to​ the​ circulation partners, this step entails sending out letter and​ meeting up with major distribution areas or​ establishments .​
This will include the​ country’s biggest bookstores or​ 24 hour chains .​
These two establishments are probably two of​ the​ most important deals you can ink .​
Now if​ you have identified certain key cities or​ hang outs where you are sure most of​ your target readers or​ subscribers reside or​ go to​ often then work on penetrating those as​ well .​
If you believe in​ your magazine and​ what it​ brings then your job of​ convincing these people will be easier .​
And when you have finally convinced them then you also have to​ make sure that you deliver copies on time.
Why is​ prompt delivery essential? In magazine publishing, it​ is​ in​ your best interests if​ you are on the​ stands first because there is​ a​ higher chance that people will buy whatever new issue is​ out already and​ available .​
Should there be any instance wherein you have the​ same celebrity on the​ cover of​ your magazine as​ your rival or​ you carry the​ same top stories, it​ is​ a​ greater advantage if​ you are seen first.
Being seen first means you completed everything first so it​ kind of​ brings about the​ notion that you had the​ scoop first .​
On the​ other hand if​ your magazines arrive late then there is​ a​ chance, no matter how fabulous your content is, that your consumers are no longer interested in​ shelling out money if​ they already have their stash and​ on something that came out late.
They say there is​ no business like show business but show business is​ not all there is​ because judging from everything that is​ written here there is​ also nothing else like the​ world of​ magazine publishing.




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