Logo Design For Non Designers

Logo Design For Non Designers



Logo Design for Non-Designers
The main purpose of​ this article is​ to​ help non-designers understand the logo design process, general terms, requirements and things to​ remember when ordering a​ logo.
When you decided that your company needs a​ logo you need to​ think if​ you need a​ completely new logo or​ redesign the old one (of course, if​ you have it) before searching for a​ designer .​
Redesign of​ the existing logo is​ often cheaper than design of​ a​ new logo.
There are a​ huge number of​ companies which offer logo design services .​
All of​ them have different prices, number of​ concepts and revisions offered .​
Some of​ them can design business stationery for you .​
Let’s talk about every point in​ detail:
Price is​ important factor; it​ is​ very unusual to​ receive high quality at​ low price .​
But Internet is​ the place where designers work from all over the world and logos are going down in​ price .​
You can buy logo of​ satisfactory quality for $100 (yes, one hundred dollars) .​
One of​ the very important factors affecting the price is​ whether design company uses clip-art (premade pictures or​ graphic elements) or​ creates unique logos .​
Be sure to​ find out this .​
Custom logos are much better because you will have exclusive logo nobody has.
Number of​ concepts is​ a​ number of​ ideas for logos which you will be offered after answering the logo design questionnaire .​
It is​ good to​ have more than one idea for logo because you will be able to​ choose .​
Usually, you will receive a​ couple of​ ideas in​ different styles .​
When you choose a​ concept for your logo you will be able to​ change it​ using revisions.
Number of​ revisions is​ a​ number of​ possible changes which you can request for a​ chosen logo design concept free of​ charge .​
You can change everything including color, font, graphic element, arrangement of​ the elements .​
The more revisions you have the more chances you receive a​ logo of​ your dream.
Turnaround time is​ an​ amount of​ time needed for work on your logo .​
Usually design process takes from 3 to​ 10 days .​
There are companies, which can do urgent orders but the cost of​ logo will be higher.
Number of​ designers – recently design companies started to​ indicate number of​ designers working on your project .​
Big number of​ designers should guarantee diversity of​ the concepts, but this factor is​ difficult to​ control and it​ is​ difficult to​ find out how many designers really worked on your project.
Stationery design – it​ is​ good if​ your logo design company will design business cards, letterhead and envelope for you .​
Usually, you will receive a​ couple of​ concepts of​ business stationery to​ choose from.
Things to​ remember during the communications with logo design company:
1 .​
Number of​ colors of​ your logo .​
The more colors you have the more expensive will be cost of​ printing services .​
2 .​
Files optimized for print .​
Be sure to​ request files optimized for home and professional printing (tif, pdf, jpg, eps).
3 .​
Source files of​ your logo (ai, cdr) .​
Be sure to​ request source files of​ your logo; you may need them in​ future.
4 .​
Use of​ photos in​ logo .​
It is​ very bad idea to​ use photos in​ your logo .​
Such logos are overloaded with graphic elements and have non-professional look.
5 .​
Logotype with abbreviation or​ without company name .​
It is​ very difficult to​ advertise and promote your company with such logo .​
Logos with acronyms are good for very big companies which have a​ lot of​ money for marketing.
Logo is​ very important for each company and serves the crucial role of​ successful marketing .​
It is​ vitally important to​ have good logo from the beginning because redesign of​ logo will cost you a​ lot because of​ need to​ inform you clients about rebranding, change business stationery and logos on signs, cars, etc.




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