Links For Search Engine Optimization SEO Part 1

Links For Search Engine Optimization SEO Part 1



This article covers a​ much discussed topic in​ the​ SEO community. Also,​ clients and often site owners come up with questions about what links to​ get,​ and how to​ get them. Note that I will not consider reciprocal links here,​ because of​ better alternatives,​ and because their effectiveness only applies to​ a​ small number of​ sites,​ who use them under 10% of​ their overall link ratio. I will review the​ main types you​ want to​ get for your site.

The natural one-way links.
This one is​ solely based in​ good content and resources. This is​ the​ safest method of​ link building available as​ far as​ search engines,​ which look at​ the​ “intent” of​ links. But it​ is​ also the​ slowest. if​ your site is​ new,​ then as​ part of​ its launch,​ submit it​ to​ niche web directories. Start with a​ few highly trusted directories,​ but do not have more than 10-15% of​ your overall links coming from them. Don't overlook industry-specific directories that may be paid or​ unpaid. These usually send highly qualified traffic and can be a​ real bargain. Directories will get you​ site many natural one-way links,​ at​ a​ natural speed of​ growth. This combination of​ type and speed is​ very beneficial. Look for sites that would benefit from offering users your content.

Linkbaiting,​ or​ link bait.
This one is​ not easy,​ and involves creativity. But it​ is​ worth every effort. Linkbaiting refers to​ content,​ videos,​ images or​ anything on​ your site that is​ created with the​ intention of​ increasing links to​ it. it​ is​ highly effective in​ getting links,​ probably the​ cheapest too,​ based on​ the​ cost of​ the​ “bait” you​ use,​ has no negative effects from the​ search engines,​ at​ least not for the​ moment,​ since all links generated look natural. When complemented by social bookmarking,​ the​ networks associated with these links will add even more value to​ them.

Paying for links,​ or​ paid links.
These links can have great short-term search benefits. These are good mainly for sites that have tons of​ pages with content,​ and have been well established online for years. in​ addition,​ these sites also have tons of​ natural links to​ them,​ again because they had been well established online for years. These are not recommended for new sites. Look for sites that are highly on​ topic with yours,​ and in​ complementary niches. a​ very important factor in​ the​ evaluation of​ these links,​ like any other,​ is​ age. And the​ latest “Google Slap” effect were sites fall pass the​ top 30 in​ the​ listings,​ is​ affecting primarily those which do heavy link buying.

Bad links and their effects.
Outbound links play a​ big role in​ the​ way search engines determine who your “neighborhood” is. Bad neighborhoods will affect your search engine rankings. Things like FFA (Free For All) link pages,​ links farms,​ etc,​ fall in​ this category. Note that this has nothing to​ do with your pages going into the​ supplemental index. That is​ not the​ kind of​ penalty these links cause for your site. And the​ amount of​ bad links considered is​ a​ big one. a​ small amount of​ them would not trigger a​ penalty,​ but make sure that your site is​ not related in​ any way to​ those link patterns.

By Utah SEO Jose Nunez




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